Stories by Jake Sorofman
Gartner asks: Is your brand too self-involved?
Mon, 10th Oct 2016
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digital marketing
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analyst report
It’s time to get our heads out of the river. To earn customers for life, marketers need to look beyond themselves.
Digital asset management: What’s old is new again
Wed, 15th Jun 2016
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martech
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digital marketing
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analyst report
What’s old is new again. Judging from our ramping volume of client inquiry, DAM is undergoing a bit of a renaissance, albeit a quiet one.
Is your product the new form of marketing?
Wed, 20th Apr 2016
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digital marketing
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advertising
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analyst report
Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.