Latest news - Page 50

Freshworks launches Freddy AI agents for swift deployment
Thu, 24th Oct 2024
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uc
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digital transformation
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cx
Freshworks has launched its Freddy AI Agent, promising rapid, no-code deployment within 30 minutes, aimed at enhancing customer service for midmarket firms.

Australian IT contractor rates shift, niche skills rise
Wed, 23rd Oct 2024
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devops
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digital transformation
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apm
A Hays report reveals a shift in Australian IT contractor rates, highlighting rising demand for niche skills like cybersecurity amidst declining generalist rates.

Yahoo identity solutions expand access across key SSPs
Wed, 23rd Oct 2024
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data privacy
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yahoo
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digital advertising
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

APAC firms to boost AI investment by over 20% in 2024
Wed, 23rd Oct 2024
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genai
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ai
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government
Research suggests nearly half of Asia Pacific firms plan to boost AI investments by over 20% in the next year, despite a skills gap hindering progress.

Amperity named leader in Snowflake's marketing stack report
Wed, 23rd Oct 2024
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cx
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martech
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cdp
Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.

Forrester predicts AI shifts for Asia-Pacific by 2025
Wed, 23rd Oct 2024
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private cloud
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digital transformation
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hyperscale
Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

Forrester predicts 25% drop in brand loyalty by 2025
Wed, 23rd Oct 2024
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cx
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martech
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genai
Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

Asia Pacific sees AI investment surge to USD $45 billion in 2024
Wed, 23rd Oct 2024
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genai
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ai
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customer service
New research reveals 43% of organisations in the Asia Pacific plan to boost AI investments by over 20% next year, highlighting a strategic divide.

NICE unveils CXone Mpower for AI-driven service automation
Wed, 23rd Oct 2024
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uc
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cx
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martech
NICE has launched CXone Mpower, a groundbreaking platform designed to automate customer service processes through advanced AI integration.
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Subscription sales fails and how to prevent them in your business
Wed, 23rd Oct 2024
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cx
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martech
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commerce systems
Switching to a subscription model is a great way to maximise revenue, provided you avoid these common obstacles.

AI adoption in NZ retail lags behind Singapore & Australia
Wed, 23rd Oct 2024
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hcm
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ai
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automation
Research reveals New Zealand's retail sector lags in AI adoption, with only 33% of workers using technology, compared to 92% in Singapore and 46% in Australia.

SER named leader in IDC assessment for content services
Wed, 23rd Oct 2024
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digital transformation
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ecm
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martech
SER Group has been named a Leader in the IDC MarketScape for its innovative enterprise content services, praised for AI-driven capabilities and customer support.

Amperity named leader in customer data platform by Snowflake
Wed, 23rd Oct 2024
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data analytics
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cx
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martech
Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

Building customer loyalty in a fragmented digital ecosystem
Tue, 22nd Oct 2024
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data analytics
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cx
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martech
In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

Brooke Eichhorn joins Behamics to lead APAC partnerships
Tue, 22nd Oct 2024
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cartech
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ecommerce
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ebay
Behamics has appointed former eBay executive Brooke Eichhorn as its new head of commercial partnerships for Australia and the Asia-Pacific region.

Genesys appoints Albert Nel as APAC sales leader
Fri, 18th Oct 2024
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uc
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digital transformation
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hyperscale
Genesys has appointed Albert Nel as Senior Vice President for APAC, bringing over 20 years of tech experience to spearhead sales strategies in the region.

A chokehold on small businesses: how late payments are hindering economic growth
Fri, 18th Oct 2024
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financial systems
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xero
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inflation
Late payments cost Kiwi small businesses GBP £827 million in 2023, threatening their survival and hampering economic growth amidst rising inflation and interest rates.

Simplismart secures USD $7m to enhance AI for enterprises
Fri, 18th Oct 2024
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genai
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data privacy
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ai
Simplismart has raised USD $7m in funding led by Accel to advance its AI deployment capabilities, unveiling a cutting-edge inference engine for enterprises.

Pax8 adds Commvault to cloud commerce marketplace for SMBs
Thu, 17th Oct 2024
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saas
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storage
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data protection
Pax8 has welcomed Commvault to its cloud commerce marketplace, offering small businesses a robust option for data protection and cyber resilience.

Pax8 survey reveals marketplaces boost IT provider growth
Thu, 17th Oct 2024
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cx
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martech
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financial systems
A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.