Latest news - Page 62

Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.

New Zealand must stop mimicking foreign economic models and instead harness its unique strengths to foster innovation, create jobs, and build a resilient economy.

A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.

Hexaware’s new Gen AI App, now available on AWS Marketplace, helps e-commerce retailers automate product descriptions and boost customer engagement through AI.

Grok Academy, with support from WiseTech Global, is offering the 2024 NCSS Challenge free to all NZ students, promoting inclusivity in coding from 29th July.

Celonis and Emporix unveil the AI-driven Emporix Orchestration Engine, promising real-time, end-to-end process optimisation with Celonis' Process Intelligence.

Workday and AWS deepen their relationship to bolster generative AI solutions, aiming to transform customer experiences, enhance productivity, and streamline business processes.

Bitdefender reports a surge in AI and deepfake tech use by fraudsters on social media, promoting fake health supplements and miracle cures, targeting millions globally.

RFID technology is making a retail comeback, thanks to cost reductions and multifunctional handheld readers, revolutionising inventory management and customer experience.

Nearly half of companies in manufacturing, logistics, and retail view escalating costs as their main supply chain challenge, a study by Epicor and Nucleus Research reveals.

Diversifying suppliers, maintaining buffer inventory, and leveraging advanced technology are key strategies for creating redundancy in your supply chain.

With counterfeiting costing the global economy over USD $2 trillion, brands are turning to AI innovations for robust anti-counterfeit strategies to protect consumer trust.

Xero's Beautiful Business Fund returns in 2024, offering over NZD $750,000 in funding to support small businesses and nonprofits globally in four key categories.

Blackpearl Group has launched Pearl Diver, an AI tool designed to help businesses adapt to the impending cookie-less environment in Chrome.

Amperity has teamed up with Microsoft to revolutionise AI-driven retail experiences, enhancing customer loyalty and driving brand advocacy.

MACH – Microservices, API-first, Cloud-native, and Headless – transcends tech jargon, offering organisations the agility and scalability needed in modern MarTech stacks.

Anchora has launched in New Zealand, appointing former Proximity CTO Romit Sinha as Regional Director. Sinha aims to boost business growth through advanced martech solutions.

Akamai's State of the Internet report reveals 42% of web traffic is bot-driven, with 65% being malicious, posing severe risks to the eCommerce sector.

A new State of Source-to-Pay Digitization report reveals procurement leaders prioritising data and AI for future innovations.

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.