Adyen unveils AI tool to optimise payments & cut costs

Adyen has launched a new AI-powered tool called Adyen Uplift, designed to enhance payment management for businesses by optimising conversions, automating fraud control, and reducing operational costs.

Adyen Uplift aims to assist businesses in maximising payment performance through tailored, data-driven recommendations based on a vast dataset derived from over a trillion dollars in global transactions. By utilising AI, the solution seeks to address the ongoing challenges companies face in balancing risk, conversion rates, and costs associated with payment processing.

The company states that the introduction of Adyen Uplift represents a significant advancement by integrating AI into the payment optimisation process. Carlo Bruno, VP of Product at Adyen, stated, "Balancing risk management, driving conversion, and minimising cost has always required ineffective compromises – until now. Adyen Uplift changes the game by unleashing the depth and power of AI to solve for real-time payment optimisation. This will transform cost savings and performance, redefining business efficiency in 2025 and beyond."

This AI-first approach is informed by extensive data, allowing businesses to improve their recognition of shopper patterns and behaviours. "We've increased our conversion rate by up to 2% with Adyen's AI, making a real difference to both our performance and cost efficiency, while keeping fraud under control," commented Luca Spichtig, Head of Digital Operations & Projects at On.

The AI system also differentiates between legitimate and fraudulent transactions, further streamlining the checkout process while maintaining fraud control. Adyen asserts that its platform has already interacted with over a billion consumers globally, giving it a robust framework for detecting and managing fraud. "We've increased our conversion rate on customer-initiated transactions by 10% by leveraging Adyen's AI technology, which optimises the entire payment funnel while maintaining control over fraud and costs," said Kes Saulis, Head of Payments at Nord Security.

The provision to automate fraud control is positioned as a key benefit for reducing the burden on risk management teams, who typically rely heavily on manual rules. Adyen reported that some companies piloting Uplift have reduced manual risk rules by an average of 86%, with 35% of its pilot customers eliminating them entirely. Indeed, a user of Adyen's solutions, has been able to test AI-based optimisation experiments suited to its operational needs, leading to increased efficiency.

Adyen Uplift promises cost reductions in payment processing by using AI to select optimal transaction routes. The pilot phase in the United States has shown potential savings of up to 5% on transaction costs.

The integrated approach encapsulated in Adyen Uplift is designed to appeal to businesses seeking to refine their payment management tactics without heavy reliance on separate solutions for fraud, risk, conversion, and cost management. Adyen's move to bundle these elements seeks to decrease operational overheads while enhancing payment conversion rates and reducing fraud instances, all supported by the platform's significant transaction history and data capabilities.