WeChat is a Chinese social network and one of the world's largest social media platforms.
It offers users text messaging, hold-to-talk voice messaging, broadcast messaging, video conferencing, video games, sharing of photographs and videos, and location sharing.
The bank has now launched an official Mainland China profile on WeChat, allowing Chinese customers, here and in China, to have mobile interaction with bank.
This also follows the launch of ASB's Weibo account 12 months ago, which saw ASB become the first New Zealand bank to obtain a verified account.
ASB's Weibo page currently has 10,844 followers, the most out of any bank in New Zealand and is being used to converse with migrant Chinese customers, providing information on the bank's news, sponsorships, campaigns and reports.
Logan Munro, ASB general manager branch and international banking, says the WeChat account will enable ASB to engage with customers in their preferred language.
“New Zealand is a multi-cultural nation with a growing migrant population, so we are pleased to offer customers more choice about how they communicate with us,” he explains.
WeChat accounts set up outside of Mainland China are only accessible to International WeChat users.
ASB has also launched its WeChat account ahead of the very popular Auckland Lantern Festival in February.
This year, ASB will co-sponsor the ASB Lantern Forum - an exclusive event bringing together politicians, migrant investors and influential business people in the Chinese and business community.