BroadSign gears up for international growth with new execs

BroadSign is ramping up its sales team as the company eyes up international growth.

The digital signage software platform provider says it is managing a quickly growing customer base but is continuing to expand its horizons.

The company has promoted Skip Beloff to senior vice president, responsible for sustainment and acquisition of key accounts. Beloff will also be responsible for guiding the team dedicated to BroadSign's 'coveted' relationships.

Meanwhile Maarten Dollevoet has been promoted to vice president, EMEA.

Burr Smith, BroadSign chairman, president and chief executive, says BroadSign's major accounts contribute greatly to the company's 'high standard of innovation and brand equity'.

"Skip's skill set, professionalism and strength in relationship building will be key in expanding the organization's horizons and enhancing one of our main values: incredible customer service," Smith says.  

Jean Beaudry, BroadSign COO, says Dollevoet has spent seven years establishing and advancing BroadSign's presence in the EMEA region.

"He has a deep understanding of the DOOH industry along with the unique requirements of EMEA market players and will be crucial to BroadSign's practice of thinking globally while acting locally," Beaudry says.