China Information Technology takes out top honours in digital signage awards

China Information Technology's Yunfa Net cloud-based ad content delivery system has scooped top honours at the sixth annual Digital Signage Industry Summit Forum in China.

The system, which allows customers to create, edit and deliver ad content from their PC or mobile app to display terminals installed in office elevators, buildings, shopping malls, stores and other mass-traffice venues across China, won the prestigious Golden Peacock Excellent Award

Other winners of the award include Philips, Konka and 56iq.

Yunfa Net enables content to be differentiated for specific display terminals and can be programmed to update automatically.

Zhixiong Huang, China Information Technology chief operating officer, says China is in the midst of an advertising revolution which is giving thousands of smaller groups the ability to use remote, cloud-based platforms to create inexpensive and highly targeted ads.

"We are proud to be in the forefront on this movement," he says, adding that China Information Technology was honoured to receive the award.

Huang says Yunfa Net will be announcing 'further developments in the near future'.