Hotels use AI tech to enhance guest experiences

The hospitality industry is embracing advanced technologies to improve guest experiences and operational efficiency.

Modern hotels are now focusing on integrating technologies that provide both personalisation and efficiency. The trend is a response to the increasing demand from travellers who expect tailored experiences enhanced by digital innovation. Investment in these technologies allows hotels to offer unique environments that help distinguish them in a competitive market.

Technology in hotel operations offers a blend of design and functionality, transforming guest interactions. This trend is redefining guest journeys, making them more seamless and impactful while streamlining hotel processes.

Personalisation has become crucial in meeting guest expectations. This involves using AI-driven solutions to deliver bespoke experiences, which range from personalised greetings to room upgrades based on individual preferences.

AI tools are being used to analyse data from previous guest interactions, booking histories, and feedback to create comprehensive profiles. This allows for AI-powered services to offer recommendations that align with guest preferences, including room selection, dining, and local activities. In-room systems connected to the property management system further enhance this by providing itinerary suggestions.

The integration of technology also aims to maintain a balance with the human touch. AI chatbots can efficiently handle routine inquiries, thus reducing front desk calls by over 35%. This allows staff to concentrate on value-added interactions with guests.

Nick Jones, EVP & CTO of WorldVue, emphasised the importance of this balance: "When you call tech support, your expectations are typically very low. If the agent on the other side of the phone has your information and addresses your past issues without you having to repeat yourself, it's surprising. This is the scenario we are trying to create for the hospitality industry. If staff can document details from previous stays and interactions, using personal information responsibly, it enhances the guest experience greatly."

Peter Ollerton, Senior Director of Sales and Channel Partners for WorldVue, discussed the impact of technology on guest experiences, stating: "From smart Wi-Fi solutions to interactive in-room TV platforms and contactless options, technology innovations can significantly enhance the guest experience while supporting sustainability initiatives and boosting operational efficiency in an era of rising costs. This enables hotels to offer personalized, seamless experiences that empower guests."

WorldVue is promoting the "Power of One" philosophy, providing comprehensive solutions that integrate smart Wi-Fi, interactive TV platforms, and contactless technologies. Their approach simplifies hotel operations while focusing on the guest experience.

The WorldVue HUB brings together entertainment, room controls, and concierge services in a user-friendly platform. This integration allows guests to personalize their stay with features such as multilingual content, interactive messaging, and custom itineraries accessible via in-room TV or mobile devices.

With these technological advancements, hotels can deliver efficient, tech-forward experiences, aligning operations with sustainability goals. The comprehensive technology ecosystem enables improvements in entertainment, communication, connectivity, and security, ensuring a memorable and personalised stay for modern travellers.