Multipole AI launches AIMSOO to boost SME AI visibility

Singapore-based startup builder Multipole AI has launched AIMSOO, a free platform designed to help small and medium-sized businesses get found through AI-driven search.

AIMSOO targets the fast-growing AI search and discovery market, where consumers increasingly ask chatbots and assistants for recommendations instead of using traditional web search. Multipole AI positions it as a way for smaller firms to avoid being overlooked by systems that often rely on signals from larger, better-documented brands.

AIMSOO was built by a three-person team based in Asia, including two former Google employees. The founders are Martin Bertilsson, Paul Huynh and Jin Pei Ng. Based in Singapore, the team is targeting SMEs globally.

Businesses use AIMSOO by entering information about their company, which the platform turns into an "AI-ready" profile. Firms do not need to write code or even have a website, and listings are verified before they go live.

Multipole AI frames the product as addressing a visibility gap: many AI tools do not consistently surface smaller businesses when users ask for local services, niche suppliers, or business-to-business providers. That can limit customer choice and reduce leads for SMEs, especially as discovery shifts from the open web to chat-style interfaces.

It links that shift to the growth of online commerce, citing a projection that it will reach USD $65 trillion by 2030. Discovery and transactions, it argues, are increasingly happening inside AI-powered interfaces.

In a statement, Bertilsson said relying on a small number of traditional channels no longer reaches the full digital audience.

"With more than one billion customers around the world using tools other than Google and Facebook, listing a business just with them is no longer sufficient. Small businesses are losing out on customers who in turn get sub-standard information from their AI-tools and searches. AIMSOO solves this three-way problem in a simple, free and quick solution. Visibility in AI is crucial to business success in the emerging new version of the commercial internet and this is a key piece needed for all business, including the SMEs that are the backbone of all economies." said Martin Bertilsson, CEO, Multipole AI.

AI Listings

AIMSOO is built around structured business data and ongoing updates. Multipole AI describes it as a live data platform: a business updates its details once, and the information is then distributed across a range of AI and discovery services. It also points to a "last-mile data" problem, where real-world business information changes frequently but is not reflected quickly across the services people use.

Multipole AI says AIMSOO's data can be ingested by major AI tools, including ChatGPT, Google's Gemini and Perplexity. It also names Anthropic's Claude, xAI's Grok, Microsoft's Copilot and Deepseek as destinations for this information, but did not provide details on commercial relationships or technical integrations.

For SMEs with their own websites, AIMSOO also includes analysis and tools aimed at improving visibility in AI search. Multipole AI refers to AEO and GEO, industry terms for adapting online content for answer engines and generative search experiences.

Founders And Advisers

Bertilsson previously held senior roles at Google in the Asia-Pacific region. Multipole AI says he helped launch Google AdX and Google Analytics in Asia and worked on regional programmatic advertising and analytics initiatives. He also helped start Google's programmatic advertising business in Australia. It adds that he built and led Google Analytics as a software-as-a-service business in APAC, growing it to 700 customers across direct and reseller channels, and was the first hire for the sell-side launch of DoubleClick AdX in Australia, New Zealand and South East Asia.

Ng is an AI application engineer who previously worked at Intel as a senior software engineer. Multipole AI says she holds a Master's degree in Computing from the National University of Singapore's School of Computing.

Huynh is Chief Revenue Officer and co-founder. Multipole AI describes him as a former Google APAC marketplace and programmatic leader, and says he has worked with early-stage startups across AI and advertising technology since leaving Google.

Advisers include Adam Coates, a former Google managing director, and Wendy Glasgow, a former Head of Data at Canva. Multipole AI also names Karam Malhotra, CEO of DSP Xtend, and Suni Nair, founder of AI video company Clairva.

Multipole AI says AIMSOO is available to businesses worldwide and plans additional advertising and AI products and services as usage shifts from classic web and apps to AI interfaces.