eCommerceNews New Zealand - Technology news for digital commerce decision-makers
New Zealand
MYOB launches Think Purple, Act Green sustainability plan

MYOB launches Think Purple, Act Green sustainability plan

Fri, 5th Jun 2026 (Today)

MYOB has launched a sustainability programme called Think Purple, Act Green, which brings together its climate targets, certifications, and employee activities in Australia and New Zealand.

The programme will guide MYOB's sustainability work through 2026 and forms part of a broader plan to cut emissions across its operations and services.

MYOB has offset 100% of its Scope 1, 2 and 3 emissions each year since 2019. It also reported a 22% reduction in emissions intensity between 2023 and 2024 as the business continued to expand.

The company has held Climate Active certification for both its organisation and its services since 2023 and says it remains carbon neutral across Scope 1, 2 and 3 emissions through measurement, emissions reductions and carbon offsetting.

Targets set

Under its current climate plan, MYOB aims to reduce Scope 3 emissions by 30% by 2030 and by 60% by 2035. It is also working towards net-zero emissions by 2050 and plans to align with the Science Based Targets initiative by 2027.

The programme also includes work on climate disclosure as Australia introduces new climate reporting standards. According to MYOB, the framework is intended to provide a single structure for its environmental priorities and governance.

Think Purple, Act Green is organised around four areas: supporting customers through climate-certified digital services and reporting; reducing energy use and waste in workplaces; strengthening employee and community engagement; and improving measurement and disclosure.

Employee participation is a central part of the plan. Staff in Australia and New Zealand receive two days of paid community leave each year to support charities or environmental projects.

Internal campaigns also encourage employees to track and reduce their personal carbon footprints. MYOB has introduced employee-led projects, including Parking for Trees in Auckland, where parking spaces are allocated by ballot and proceeds fund native tree planting, and Trees @ 2026, a restoration programme across Australia and New Zealand.

Customer focus

Alongside internal measures, the programme is intended to help small and medium-sized businesses address their own environmental impact. Many of MYOB's digital services are already Climate Active-certified and carbon-neutral.

That matters for customers because emissions linked to suppliers and service providers often sit within Scope 3 accounting. For software users under pressure from investors, lenders and larger corporate clients to improve reporting, supplier credentials have become more important.

Australian businesses are facing increasing scrutiny over emissions disclosures as reporting expectations spread through supply chains. While the first wave of mandatory reporting applies to larger organisations, smaller businesses are likely to face more data requests from customers and partners.

Software providers have responded by placing greater emphasis on their own environmental reporting and the emissions profile of hosted services. MYOB's approach suggests it sees sustainability not only as an operational issue but also as a factor in customer retention and procurement decisions.

Graeme Scannell, General Manager, Real Estate & Workplace at MYOB, outlined the rationale for the initiative.

"For more than three decades, MYOB has supported businesses across Australia and New Zealand, and sustainability is increasingly central to how those businesses operate and grow," said Graeme Scannell, General Manager, Real Estate & Workplace at MYOB.

"With Think Purple, Act Green, we're bringing together our Climate Active certifications, emissions targets and employee initiatives into one clear framework. It's about pairing ambition with measurable action, reducing our environmental footprint while helping our customers make more sustainable choices," Scannell said.