Adobe Digital Insights stories
Adobe sees surge in AI-driven traffic & conversions
Tue, 13th Jan 2026
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data analytics
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cx
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martech
Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.
AI-driven referrals transform shopping, travel & banking online
Tue, 19th Aug 2025
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martech
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commerce systems
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genai
AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.
Adobe forecasts USD $240.8 billion in U.S. holiday online sales
Thu, 26th Sep 2024
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gaming
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martech
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digital entertainment
Adobe's 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.
Adobe report predicts mobile shopping to dominate holiday sales
Thu, 22nd Aug 2024
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data analytics
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martech
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adobe digital insights
Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.
Adobe and ServiceNow team up to bolster customer experience
Wed, 6th May 2020
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crm
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cx
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martech
Adobe and ServiceNow unite to integrate data for an enhanced, personalised customer experience, streamlining workflows and boosting service capabilities.
Adobe introduces content intelligence to transform customer experience
Fri, 9th Feb 2018
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data analytics
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cx
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martech
Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.
Desktop conversion still king in ANZ despite increasing smartphone traffic - Adobe
Wed, 28th Jun 2017
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edutech
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cx
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martech
Despite a surge in smartphone traffic, consumers in Australia and New Zealand still predominantly make purchases via desktop, Adobe's new report reveals.