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Advertising Standards Authority (ASA) stories

ASA tightens rules on therapeutic & health ads for 2026
Marketing Technologies

ASA tightens rules on therapeutic & health ads for 2026

ASA unveils tougher 2026 rules on health ads, targeting vulnerable audiences, stricter claims, and tighter control of online testimonials.

By Karen Joy Bacudo • 4 min read • Wed, 11th Feb 2026
Offshore tobacco giants poised to enter vape market in New Zealand
Law

Offshore tobacco giants poised to enter vape market in New Zealand

Existing local vape sellers say offshore tobacco rivals will squeeze margins as New Zealand tightens rules and smokers seek cheaper alternatives.

By Michael Curreen • 3 min read • Tue, 18th Dec 2018
Funny or misleading? Uber NZ's attempt at comedy land them in the frying pan
Uber

Funny or misleading? Uber NZ's attempt at comedy land them in the frying pan

Uber NZ's comedic ad backfires, ASA deems it misleading, casting doubt on the rigour of driver checks amidst humour claims.

By Jacques-Pierre (JP) Dumas • 2 min read • Fri, 21st Jul 2017

Global Stories

Advertising Standards Authority (ASA) stories

Study reveals UK consumer confusion over fibre broadband
Unified Communications

Study reveals UK consumer confusion over fibre broadband

A new study reveals 77% of UK consumers are unaware that part-copper broadband can be marketed as 'fibre', prompting calls for clearer regulations.

By Sean Mitchell • 2 min read • Thu, 21st Nov 2024
Complaints board throws out 2degrees carryover data complaint
Advertising Standards Authority

Complaints board throws out 2degrees carryover data complaint

The Advertising Standards Authority has ruled in favor of 2degrees, stating that their advertisement about rollover data was not false advertising.

By Shannon Williams • 4 min read • Mon, 28th Nov 2016
“Misleading” Orcon forced to pull Dotcom broadband ad
Unified Communications

“Misleading” Orcon forced to pull Dotcom broadband ad

Orcon pulls Kim Dotcom TV ad after complaint to Advertising Standards Authority upheld. Uncapped plans still available.

By Staff Writer • 3 min read • Tue, 17th Dec 2013

Stories from Other Regions

Advertising Standards Authority (ASA) stories

THG Studios takes Squashies advert to TV for first time
Social Media

THG Studios takes Squashies advert to TV for first time

TV viewers will now see Squashies in a broader push to grow awareness, as Swizzels adapts the brand's social concept for ITV1.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Jul 2026
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Tue, 28th Apr 2026
Why last-mile compliance is putting ad campaigns at risk
Marketing Technologies

Why last-mile compliance is putting ad campaigns at risk

Campaigns can be delayed or pulled from air if rights or regulatory checks are missed at the final delivery stage, costing brands money.

By Noreen Connolly • 5 min read • Mon, 27th Apr 2026
World Cup to spark UK spending surge & second screens
Gaming

World Cup to spark UK spending surge & second screens

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026
XR buys Telly Traffic to boost UK ad compliance ops
Digital Transformation

XR buys Telly Traffic to boost UK ad compliance ops

XR acquires Telly Traffic to fold TV clearance into its ad ops platform, strengthening UK ad compliance as regulatory scrutiny grows.

By Mark Tarre • 3 min read • Fri, 6th Feb 2026
Social enterprise opens data careers to neurodivergent
Digital twins

Social enterprise opens data careers to neurodivergent

Australian Spatial Analytics has created over 230 data careers for young neurodivergent adults while delivering AUD $18 million in projects.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026
Adclear raises GBP £2.1 million to boost AI-powered compliance
Fintech

Adclear raises GBP £2.1 million to boost AI-powered compliance

Adclear secures GBP £2.1 million to expand its AI-powered platform that automates compliance for major UK financial institutions' marketing content.

By Melvin Hipolito • 4 min read • Mon, 17th Nov 2025