AppsFlyer stories
Android leads subscription app growth as markets shift
This month
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gaming
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martech
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digital entertainment
Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.
Leading through ambiguity: Women and the AI era
Last month
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data science
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ai
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ai ethics & governance
As AI races ahead, women's underrepresented voices could reshape how we navigate uncertainty, bias and authority in this transformative era.
Marketers spend $824m on generative AI apps as installs rise
Thu, 8th Jan 2026
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gaming
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data analytics
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fintech
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
AppsFlyer Index shows tighter race in mobile ads
Tue, 16th Dec 2025
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gaming
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martech
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digital entertainment
AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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data analytics
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martech
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physical security
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Marketers embrace privacy, with 50% of users opting into tracking
Mon, 28th Apr 2025
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martech
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data privacy
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ios
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
Bugcrowd partnership enhances GlobalDots' security services
Wed, 16th Apr 2025
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devops
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digital transformation
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advanced persistent threat protection
Bugcrowd and GlobalDots have partnered to enhance cloud security, integrating Bugcrowd's platform for over 350 clients in an increasingly demanding market.
App marketing trends: Rising ad budgets & KPI targets
Fri, 21st Feb 2025
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gaming
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digital entertainment
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genai
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
AppsFlyer report: hybrid monetisation reshapes app revenue
Fri, 13th Dec 2024
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ios
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monetisation
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appsflyer
AppsFlyer's 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
Appsflyer adds AI layer to boost fraud prevention tool
Thu, 21st Nov 2024
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data analytics
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ai
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marketing
AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.
Fivetran assists Deliveroo for improved engineering efficiency & cost savings
Tue, 13th Feb 2024
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data analytics
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martech
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hcm
Fivetran's automated data integration platform aids Deliveroo in centralising data, leading to enhanced engineering efficiency, speedier decision-making, and significant cost savings.
ANZ apps incur $72m in losses due to mobile ad fraud
Fri, 1st Apr 2022
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fintech
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cybersecurity
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apps
The rapid digital transformation in the financial industry has encouraged more fraudsters to tap into finance applications.
Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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software development
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ios
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apple
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
App tourism is on the rise according to new report
Fri, 3rd Dec 2021
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edutech
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data analytics
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martech
App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.
AppsFlyer opens Sydney office, expands into ANZ region
Fri, 27th Nov 2020
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digital transformation
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office opening
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appsflyer
AppsFlyer opens its first office in Australia and New Zealand as it aims to tap into the growing app economy in the region.