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Software sellers lag buyers on self-serve digital sales
Software-as-a-Service

Software sellers lag buyers on self-serve digital sales

Routine software purchases are still bogged down by high-touch sales processes, even though most buyers would happily check out online.

By Karen Joy Bacudo • 4 min read • 3 days ago
Forrester says answer engines now shape brand choice
Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • Last week
ACAM launches global AI in marketing benchmark in US
Digital Transformation

ACAM launches global AI in marketing benchmark in US

US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Bud Communications wins Daikin & WEX in APAC growth
eCommerce

Bud Communications wins Daikin & WEX in APAC growth

The agency's Australian headcount has quadrupled since 2024 as multinational clients seek APAC communications support.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Stagwell expands Adobe tie-up for enterprise marketing
Software-as-a-Service

Stagwell expands Adobe tie-up for enterprise marketing

The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Dreamdata launches Dreamdata AI suite for B2B marketers
Software-as-a-Service

Dreamdata launches Dreamdata AI suite for B2B marketers

Marketers can now verify AI-generated pipeline and revenue answers before spending budgets, as Dreamdata ties them to governed data definitions.

By Sofiah Nichole Salivio • 5 min read • Last week
Forcepoint names Vincent Merlin as Chief Marketing Officer
Data Protection

Forcepoint names Vincent Merlin as Chief Marketing Officer

The hire signals Forcepoint's push to sharpen its AI security sales as rivals vie for enterprise spending on data protection.

By Joseph Gabriel Lagonsin • 3 min read • Last month
The Great Content Collapse is already here. Is your marketing team ready?
Customer Experience

The Great Content Collapse is already here. Is your marketing team ready?

Marketing teams face weaker trust and tougher discovery as AI-generated content floods channels and answer engines shape first impressions.

By Sam Hoare • 5 min read • Last month
Ecommpay shortlisted in three Fin.Tech Marketing awards
Artificial Intelligence

Ecommpay shortlisted in three Fin.Tech Marketing awards

Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.

By Sofiah Nichole Salivio • 3 min read • Last month
GoHalves opens applications for co-marketing platform
Marketing Technologies

GoHalves opens applications for co-marketing platform

Startup aims to cut customer acquisition costs by pairing non-competing tech brands for joint campaigns as paid ads and cold outreach bite.

By Mark Tarre • 4 min read • Last month
6 Pillars of data quality and strategies for improving your data
Software-as-a-Service

6 Pillars of data quality and strategies for improving your data

Poor data quality is driving costly errors, weaker customer service and missed revenue unless organisations keep records accurate and current.

By Shivani Pimpli • 5 min read • Last month

Stories from Other Regions

B2B Marketing stories

Netcore & GlobalPay unite customer engagement systems
Customer Relationship Management

Netcore & GlobalPay unite customer engagement systems

Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.

By Karen Joy Bacudo • 4 min read • Yesterday
UK business leaders question marketers' revenue impact
B2B Marketing

UK business leaders question marketers' revenue impact

Boardroom backing for brand budgets is wavering, with 76% of UK B2B leaders saying marketers overstate their revenue impact.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Forcepoint appoints Vincent Merlin as Marketing Chief
Data Protection

Forcepoint appoints Vincent Merlin as Marketing Chief

As AI security spending rises, the cybersecurity company has hired a veteran marketer to shape its pitch on data control and governance.

By Sofiah Nichole Salivio • 3 min read • Last month
Everyone wants the thought leadership, not the thinking
Digital Transformation

Everyone wants the thought leadership, not the thinking

Corporate content is becoming interchangeable as executives flood LinkedIn with safe opinions that rarely challenge readers to think differently.

By Jarieul Wong • 5 min read • Last month
B2B firms favour sales over brand building in survey
B2B Marketing

B2B firms favour sales over brand building in survey

Most UK B2B leaders now say tight budgets make it harder to justify marketing that does not directly generate leads or revenue.

By Sean Mitchell • 4 min read • Last month
The AI arms race will be won by companies that stop forcing it
Generative AI

The AI arms race will be won by companies that stop forcing it

Content inflation could leave brands sounding generic unless they use AI to sharpen strategy, as LinkedIn flags more artificial-sounding posts.

By Aniket Gupta • 5 min read • Last month