Branding news stories
ActiveCampaign reveals consumers seek trusthworthy content
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
Small Business / SMB
Cisco launches new Service Provider partner programme
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
Boomi wins best CEO for diversity and best company for career growth
"These awards empower employees to share personal insights about their company’s culture, rewarding and highlighting companies that do great work."
Why it's time to 'dial up' the power of mobile marketing
For marketers and brands, the obsession with our mobiles translates into endless opportunities, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm.
Consumers want speed, visibility in return for brand loyalty
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
Sift shares digital trust and safety secrets in new report
The Digital Trust & Safety Index 2021 report contains a variety of statistics, insights and case studies to help businesses discover better solutions and help them get ahead of payment fraud.
Apple retains the No.1 position among electronics and appliance brands
Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.
Supply chain issues leaving customers frustrated, with brand loyalty at risk
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.
Using marketplace technology to build an online community around your brand
Becoming a thriving customer hub for the product categories you specialise in can deliver big benefits to your business, writes Bradley Austin, Vice President of Sales APAC, Marketplacer.
Three ways businesses can turn customers into advocates
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
Corporate scandals, misinformation disestablish public trust
Brand loyalty is up for grabs as a slew of corporate and governmental scandals and an influx of misinformation have destabilised public trust in many traditional institutions.
Virtual economy shifts paradigm of trust in the digital age - Okta
2020 was the year in which almost everything went online. Work, social meetups...
Apple reclaims spot as world’s most valuable brand
Five years since it last held top spot, Apple has overtaken Amazon and Google.
UST Group rebrands to reflect the evolution of tech in business
The company’s rebrand not only comes with a shorter name and a new logo, but also its purpose.
DIT changes name to match greater AgTech focus
The new name is inspired by DIT’s purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement.
APAC consumers say firms' social media reputation matters
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
Positive customer experience will boost brand loyalty - study
A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.
Q&A with Isentia: Knowing your customer base in an ever-changing media environment
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?
Qualtrics extends BrandXM to enable better business-customer relationships
Qualtrics has added new capabilities to BrandXM, a solution designed to enable organisations to have greater control over how consumers experience and interact with their brand.
Brands failing to engage customers of today, study shows
Australian consumers are turning away from company websites in preference to search engine recommendations, are seeking seamless payment experiences and are choosing brands that create engaging content, a new report shows.
The four key trends shaping modern consumer behaviour
"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."
Look before you leap: Making a name for yourself as a tech startup
For tech startups, the necessity of brand protection is too often thrown in the ‘too hard’ or ‘too expensive’ basket or simply overlooked.