Branding stories - Page 3

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.

A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

Cloudinary has launched Cloudinary 3D, a new platform designed to help eCommerce brands enhance product presentation through immersive 3D and AR experiences.

Adobe has launched a public beta of Project Neo, a tool aimed at simplifying 3D design for users familiar with 2D programmes, enhancing creative workflows.

RingCentral has unveiled Studio, a new solution enhancing its Events platform to deliver immersive virtual experiences for users in Australia and New Zealand.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

Jaywing has been appointed by InvoCare to enhance digital customer experiences across 60 brands in Australia, New Zealand, and Singapore.

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

Medallia predicts that 2025 will see hyper-personalisation, employee empowerment, and AI transforming customer engagement strategies.

Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.

Canva's 2025 Design Trends Report highlights shifts in creativity, revealing emergent styles poised to redefine the aesthetics of professional environments.

Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.

Deel has launched White Label and Reseller Programs to offer adaptable HR solutions, enabling firms to utilise global hiring and payroll under their own branding.

Nasuni has revealed that major retail brands like Patagonia and Mattel are leveraging its platform to meet increased demand during the holiday season.

Databricks has partnered with Amazon Web Services to boost custom AI model development using AWS Trainium chips, enhancing integration on AWS Marketplace.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.