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Cheetah Digital news stories

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MarTech
Martech experts reveal the “buzz” on personalisation
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
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Cheetah Digital
Cheetah Digital creates digital success for Starbucks
Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.
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Cheetah Digital
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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Email
Forrester recognises Cheetah Digital as ‘Strong Performer’
Forrester has recognised Cheetah Digital as a ‘Strong Performer’ in its The Forrester Wave: Email Marketing Service Providers report for Q1 2022.
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Customer experience
Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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Cheetah Digital
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 
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Cheetah Digital
Customer expectations on brands in a post-pandemic world
Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.
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Digital Transformation
Digital transformation, privacy and the 'darkside' of the Metaverse
Technology is growing more and more sophisticated with each passing year. However, as the metaverse begins to unfold, we're only just scratching the surface to leverage data in new and innovative ways. 
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Cheetah Digital
Why 2022 signals the ‘conscious’ commerce trend
With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.
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Cheetah Digital
Unlocking your data: Why customer loyalty is more than ‘a points system’
A powerful customer engagement strategy involves more than a loyalty offering. It needs a 'customer-obsessed' mindset that puts the customer experience at the heart and centre.
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Cheetah Digital
Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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Big Data
The year ahead: Unpacking customer engagement and loyalty trends for 2022
In this insights and trends piece, Loizou and Toolin unpack the key innovations and trends driving customer engagement, loyalty and retention for the year ahead.
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eCommerce
Data: the key to unlocking loyalty success
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
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Digital Transformation
Cheetah Digital and Blended Digital announce partnership
Partnership struck to help drive customer engagement for APAC brands.