Content Creation stories
Blackmagic adds Apple Watch control to iPhone camera app
Yesterday
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wearables
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ios
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apple iphone
Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.
The Real World launches expert-approved Campus certificate
3 days ago
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edutech
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iam
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ai
The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.
Adobe launches Firefly AI Assistant for creative apps
3 days ago
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martech
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digital entertainment
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rpa
Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
Adobe unveils Firefly AI assistant to streamline creative workflows
3 days ago
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saas
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martech
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rpa
Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
Adobe just rewrote the rules of graphic design
3 days ago
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storage
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martech
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physical security
Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
Gigabyte bundles Surfshark One with AI laptops in ANZ
4 days ago
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saas
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gaming
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data protection
Gigabyte pairs Surfshark One with select AERO X16 and GAMING A16 laptops in Australia and New Zealand to boost its AI PC pitch.
AI, search and strategy: SEO still holds
4 days ago
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martech
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partner programmes
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genai
SEO remains vital as AI reshapes search, with intent-led content, technical strength and clear strategy now key to online visibility.
Nearly 18% of marketing emails miss inboxes, study finds
4 days ago
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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Hyland appoints Lubor Ptacek as Product Marketing Chief
5 days ago
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document management
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data analytics
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digital transformation
Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.
G2A partners with epay on gaming gift cards marketplace
Last week
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gaming
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crypto
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fintech
G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.
Shoppers turn against AI social content, survey finds
Last week
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Thryv urges small businesses to boost AI search visibility
Last week
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digital transformation
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cx
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martech
Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.
PayPal brings payment links to Canva's 265 million
Last week
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saas
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digital transformation
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fintech
PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.
Optimizely training sparks surge in marketing AI agents
Last week
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devops
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digital transformation
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cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Hands-on review: Apple AirPods Max 2 refined upgrade
Last week
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wearables
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digital entertainment
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headphones
Apple's premium over-ear headphones gain stronger noise cancellation, USB-C lossless audio and new smart features, but keep the same familiar design.
Levanta acquires Perch+ to expand Amazon marketplace
Last week
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
Optimizely named Gartner leader for ninth year running
Last week
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martech
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rpa
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personalisation
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
Gigabyte unveils dark wood AM5 motherboard for gamers
Last week
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gaming
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digital entertainment
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hybrid & remote work
Gigabyte adds dark wood styling to its premium AM5 motherboard line, pairing the X870E AERO X3D Dark Wood with Ryzen support and Wi-Fi 7.
Microsoft launches three new MAI AI models for Foundry
Last week
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genai
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ai
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ai ethics & governance
Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.
Intel releases neural texture compression SDK for game devs
Last week
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gaming
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digital entertainment
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intel
Intel launches neural texture compression SDK to help game developers cut texture storage and memory use, with up to 17x savings.