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Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Blackmagic adds Apple Watch control to iPhone camera app

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Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.
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The Real World launches expert-approved Campus certificate

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The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.
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Adobe launches Firefly AI Assistant for creative apps

3 days ago
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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
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Adobe unveils Firefly AI assistant to streamline creative workflows

3 days ago
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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
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Adobe just rewrote the rules of graphic design

3 days ago
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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Gigabyte bundles Surfshark One with AI laptops in ANZ

4 days ago
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Gigabyte pairs Surfshark One with select AERO X16 and GAMING A16 laptops in Australia and New Zealand to boost its AI PC pitch.
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AI, search and strategy: SEO still holds

4 days ago
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SEO remains vital as AI reshapes search, with intent-led content, technical strength and clear strategy now key to online visibility.
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Nearly 18% of marketing emails miss inboxes, study finds

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APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
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Hyland appoints Lubor Ptacek as Product Marketing Chief

5 days ago
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Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.
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Has AAA gaming left portable too late?

5 days ago
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GTA 6's switch away from Nintendo Switch 2 at launch underlines a wider shift as studios rethink portable play, exclusives and hybrid gaming.
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8x8 wins Gold for Engage at New York design awards

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8x8's Engage platform has won Gold at the NY Product Design Awards, with judges praising its unified workspace for customer-facing staff.
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G2A partners with epay on gaming gift cards marketplace

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G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.
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Shoppers turn against AI social content, survey finds

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Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
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Thryv urges small businesses to boost AI search visibility

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Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.
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PayPal brings payment links to Canva's 265 million

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PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.
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Optimizely training sparks surge in marketing AI agents

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Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
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Game review: Death Stranding 2: On the Beach (PC)

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Death Stranding 2: On the Beach lands on PC with ultrawide support, unlocked framerates and slick visuals, but remains an odd, divisive journey.
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Hands-on review: Apple AirPods Max 2 refined upgrade

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Apple's premium over-ear headphones gain stronger noise cancellation, USB-C lossless audio and new smart features, but keep the same familiar design.
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Levanta acquires Perch+ to expand Amazon marketplace

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Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
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Optimizely named Gartner leader for ninth year running

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Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.