Creative Technologies stories - Page 3
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Adobe adds custom models to Firefly in public beta
Last month
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saas
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martech
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physical security
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
Game review: Resident Evil Requiem (PC)
Last month
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gaming
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digital entertainment
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survival-horror
Resident Evil Requiem expertly fuses classic survival horror with modern action flourishes, delivering a gripping, gore-soaked return to form.
The pros and cons of AI in content generation: all you need to know
Last month
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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
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Launchd buys WeAreTENZING to boost ANZ creator reach
Last month
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martech
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marketing
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social media
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
iHeartMedia & Global Gaming League forge audio pact
Last month
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gaming
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digital entertainment
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ar, vr & metaverse
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.
Dell debuts Premium 14 & 16 laptops with Intel AI chips
Last month
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power / energy
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clean technologies
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agentic ai
Dell debuts 14in and 16in Premium laptops with OLED screens, Intel Core Ultra chips and RTX graphics, targeting power users and creators.
Adobe & Nvidia deepen AI pact for creative workflows
Last month
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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Dentsu ANZ appoints Danica Bellchambers to lead AI
Last month
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data analytics
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digital transformation
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cx
Dentsu ANZ names Danica Bellchambers Chief Data & Technology Officer to unify data, tech and AI across media, creative and CX teams.
Apple unveils AirPods Max 2 with H2 chip & new audio tech
Last month
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wearables
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digital entertainment
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ai
Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.
Adobe chief Shantanu Narayen to step down amid AI shift
Last month
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saas
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digital transformation
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martech
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
The Golden Triangle of marketing in the AI era
Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last month
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
PixVerse hits unicorn status with record AI video round
Last month
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digital transformation
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e-learning
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rpa
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
BrightEdge unveils AI tools to track search visibility
Last month
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
CTERA debuts Fusion Direct to unify file & object data
Last month
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storage
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hybrid cloud
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data analytics
CTERA launches Fusion Direct, unifying file and object storage in one global namespace to streamline AI, analytics and collaboration data use.
AI productivity gains erased by document verification
Last month
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data protection
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document management
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devops
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
Feijoa wins audience vote with KiwiSaver round-up app
Last month
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fintech
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risk & compliance
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creative hq
KiwiSaver round-up app Feijoa has clinched the Audience Choice award at the Kiwibank Start Up Pitch Breakfast in Wellington.
Hands-on review: Logitech G325 Lightspeed wireless gaming headset
Last month
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gaming
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digital entertainment
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hybrid & remote work
Logitech's G325 Lightspeed headset offers low-latency wireless, immersive audio and all-day comfort in a sleek, lightweight design.