Customer engagement Stories - Page 2

Global Stories

Customer engagement stories

MYOB wins Brand of the Year at 2026 Mumbrella Awards

Brand overhaul efforts helped MYOB beat a crowded field as Solo by MYOB lifted subscriptions 33% above target and widened reach.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Data Protection

Salt Edge invests in Sientia for loyalty data push

The tie-up could help brands target shoppers using consented banking data as open banking moves further into loyalty and advertising.

By Karen Joy Bacudo • 4 min read • Last week

Software-as-a-Service

Qualys appoints Ben Brown to lead ANZ channel push

Expansion in Australia and New Zealand is expected to deepen Qualys' managed risk services push as it adds four local hires.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Fintech

TBC Bank Group buys majority stake in OLX Uzbekistan

It gives TBC Bank a profitable online marketplace in Uzbekistan, reaching 5 million monthly users and opening new payment and lending opportunities.

By Sofiah Nichole Salivio • 4 min read • Last month

Manufacturing

Ducati links AI configurator to Multistrada V4 output

Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.

By Sean Mitchell • 4 min read • Last month

Cloud Security

Barracuda expands partner success programme for MSPs

Partners will get more co-marketing tools and training as Barracuda seeks to help MSPs win customers and speed sales.

By Mark Tarre • 3 min read • Last month

Software-as-a-Service

Fresh perspective: New Gentrack CTO on AI-driven utility future

AI tools could cut utility costs and reduce customer friction as Gentrack's new Chief Technology Officer pushes a more proactive service model.

By Donovan Jackson • 6 min read • Last month

Software-as-a-Service

Cloudinary developer community tops four million users

Rising pressure on web teams is fuelling demand for media infrastructure as Cloudinary's developer community climbs to four million users.

By Sofiah Nichole Salivio • 3 min read • Last month

Software-as-a-Service

Whale lands USD $40 million to drive global AI expansion

The funding will help Whale expand enterprise AI deployments across North America, Asia-Pacific, the Middle East and Europe.

By Sofiah Nichole Salivio • 5 min read • Last month

Stories from Other Regions

Customer engagement stories

Customer Experience

Eagle Eye & Central Retail Vietnam launch loyalty scheme

Shoppers at Central Retail Vietnam can now earn points and lower prices across multiple brands, with the scheme signing up 5.8 million members.

By Sean Mitchell • 3 min read • Last week

Customer Experience

Australians still trust physical mail over digital

Digital fatigue and scam fears are helping keep posted letters credible, with 78% wanting important government messages by mail.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

InvoiceCloud & BlitzenX team up on insurer payments

Carriers can speed claims payouts and reduce manual billing work as the new tie-up links payment tools with core insurance systems.

By Karen Joy Bacudo • 3 min read • Last week

Manufacturing

Wipro expands Databricks tie-up with new AI practice

The move aims to help enterprises turn scattered AI pilots into production systems, with sector-specific tools for banking, telecoms and manufacturing.

By Sofiah Nichole Salivio • 3 min read • Last week

Digital Transformation

Quontic links Alkami & MANTL to lift digital uptake

New account holders are moving into online banking faster, with Quontic lifting immediate digital uptake to the mid-70% range after the link-up.

By Karen Joy Bacudo • 4 min read • Last month

Software-as-a-Service

NiCE expands RingCentral partnership with AI focus

The deal gives businesses a more integrated way to link employee communications with customer service, as NiCE adds RingCentral's RingEX to its portfolio.

By Mark Tarre • 3 min read • Last month

Data Protection

UK firms embed AI in workflows but keep human control

Most UK enterprises now see AI boosting productivity, but 78% are keeping human approval points and guardrails in place.

By Sofiah Nichole Salivio • 4 min read • Last month

Customer Experience

Human analysts still handle 46% of brand interactions

Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.

By Sean Mitchell • 4 min read • Last month