Digital marketing Stories

Global Stories

Digital marketing stories

Digital Transformation

Australian firms lose customers to skilled role gaps

Customer service and revenue are taking a hit as Australian employers struggle to fill critical roles, a survey finds.

By Sean Mitchell • 5 min read • 3 days ago

Software-as-a-Service

Blee raises USD $27 million to scale compliance software

AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago

Marketing Technologies

DoubleVerify cuts TikTok brand violations in PepsiCo test

Pre-bid controls on TikTok cut unsuitable ad placements and lifted engagement for PepsiCo Philippines by up to 30% in a DoubleVerify test.

By Sofiah Nichole Salivio • 4 min read • 4 days ago

Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • 4 days ago

Marketing Technologies

Agentic marketing and the intelligence ownership problem

As AI agents take over campaign decisions, brands risk losing control of the intelligence they learn from, not just the data they provide.

By Maximilian Groth • 4 min read • 5 days ago

Customer Experience

Marketing leaders fret over AI brand discovery gaps

A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.

By Joseph Gabriel Lagonsin • 5 min read • 6 days ago

Generative AI

In Marketing We Trust hires Expedia search veterans

The hires strengthen the agency's push into AI-driven search as brands face shifting discovery habits and tougher technical demands.

By Sofiah Nichole Salivio • 3 min read • 6 days ago

Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • Last week

Customer Experience

Gen Z trust AI more than friends for buying advice

AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Bazaarvoice launches AI visibility package for retailers

Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Stories from Other Regions

Digital marketing stories

Digital Transformation

JD Sports Canada hires Verde Digital for search boost

The retailer is trying to win more Canadian shoppers online as AI-led search reshapes how footwear and apparel are discovered.

By Sean Mitchell • 4 min read • 3 days ago

Customer Relationship Management

DataQuark launches AI suite for marketing decisions

It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago

Digital Transformation

Cake Agency marks tenth year after Shopify recognition

The Birmingham eCommerce firm is eyeing overseas growth after two record years and a Shopify Premier Partner nod boosted its profile.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago

Digital Transformation

UK tech & telecoms small firms step up growth plans

UK tech and telecoms small firms are outpacing the wider SME market, with most already using AI and planning fresh expansion.

By Karen Joy Bacudo • 4 min read • 4 days ago

Artificial Intelligence

Singapore marketers say trust beats ad spend for Gen Z

Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.

By Sean Mitchell • 4 min read • 4 days ago

Customer Relationship Management

Netcore & GlobalPay unite customer engagement systems

Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.

By Karen Joy Bacudo • 4 min read • 4 days ago

Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • 5 days ago

Digital Transformation

COSBOA urges support to boost small business AI use

Australia could miss the productivity gains from artificial intelligence unless small firms get more practical support to use it across their operations.

By Joseph Gabriel Lagonsin • 5 min read • 6 days ago