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Gen X influencers spark brand interest as social media booms

Tue, 29th Apr 2025
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
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Starburst appoints Jitender Aswani to lead engineering for AI push

Wed, 23rd Apr 2025
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data science
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multi-cloud
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digital entertainment
Starburst appoints Jitender Aswani as SVP of Engineering to lead global teams and enhance its AI-driven data platform development.
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Meta enhances safety with new features for teen accounts

Wed, 9th Apr 2025
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facebook
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instagram
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social media
Meta has announced expanded safety features for its Teen Accounts, enhancing privacy and parental controls for users under 16 amidst growing online safety concerns.
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AI platform Glu launches to streamline ecommerce creativity

Wed, 9th Apr 2025
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
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New Zealanders spending more time online than ever

Thu, 20th Mar 2025
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ai
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facebook
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digital engagement
A new study by InternetNZ reveals half of New Zealanders now spend four or more hours online daily, with significant usage noted among younger adults.
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Gen's report reveals surge in cyber threats for Q4 2024

Wed, 19th Feb 2025
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malware
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ransomware
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endpoint protection
Gen's Q4 2024 Threat Report reveals a staggering 2.55 billion cyber threats were blocked, with 321 threats emerging every second, highlighting alarming trends in online fraud.
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Shirofune integrates LinkedIn Ads into ad platform suite

Wed, 29th Jan 2025
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devops
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martech
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commerce systems
Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.
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Meta shifts to user-driven content moderation model

Thu, 9th Jan 2025
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facebook
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online safety
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politics
Mark Zuckerberg has unveiled Meta's new community-driven content moderation model, igniting controversy over its potential to worsen misinformation online.
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Phishing attacks rise in 2024 with AI-driven tactics

Fri, 3rd Jan 2025
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phishing
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email security
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payment technologies
Cybersecurity experts report a sharp rise in phishing attacks in 2024, with 94% of organisations affected and AI tactics in 67.4% of incidents.
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Kaspersky alerts businesses to complex Facebook scam

Fri, 27th Dec 2024
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cybersecurity
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facebook
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kaspersky
Kaspersky warns of a sophisticated phishing scam targeting businesses using Facebook, with emails impersonating Meta for Business to steal account access.
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Global Internet traffic up 17% in Cloudflare's 2024 review

Thu, 12th Dec 2024
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advanced persistent threat protection
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digital entertainment
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genai
Cloudflare's 2024 Year in Review reveals a 17% rise in global Internet traffic, with Google maintaining its top service status for the third year running.
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Bitdefender unveils first comprehensive security for creators

Mon, 9th Sep 2024
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malware
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phishing
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advanced persistent threat protection
Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.
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Navigating new territories: New tools for online safety

Fri, 30th Aug 2024
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ai
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cybersecurity
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facebook
Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.
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Working smarter not harder: Four ways AI can support your business

Fri, 30th Aug 2024
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cx
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martech
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personalisation
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
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Sydney's Tap aims to revolutionise US ad industry with AI

Thu, 15th Aug 2024
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data analytics
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martech
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google
Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.
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Meta unveils Llama 3.1 with advanced AI capabilities

Thu, 1st Aug 2024
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facebook
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messenger
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instagram
Meta's Mark Zuckerberg announces Llama 3.1: an upgraded, multilingual AI model with state-of-the-art tools, designed for complex queries and enhanced user interaction.
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Bitdefender warns of fake GTA VI beta ads spreading malware

Thu, 1st Aug 2024
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malware
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gaming
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ransomware
Bitdefender has uncovered a cyber campaign exploiting the hype around GTA VI, using fake Facebook ads to distribute malware disguised as a game beta installer.
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AI deepfake scams rise in health supplement fraud

Fri, 12th Jul 2024
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ai
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healthtech
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bitdefender
Bitdefender reports a surge in AI and deepfake tech use by fraudsters on social media, promoting fake health supplements and miracle cures, targeting millions globally.
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Study reveals minimal ad view time boosts brand awareness

Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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OpenAI disrupts five covert influence operations in three months

Sun, 2nd Jun 2024
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ai
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ai models
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facebook
OpenAI has thwarted five covert influence operations over three months, leveraging AI to disrupt attempts by malicious actors to misuse the technology for deceptive activities.