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Real Madrid partners with Adobe to enhance fan content using AI
Marketing Technologies

Real Madrid partners with Adobe to enhance fan content using AI

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025
Fans warned of digital scams ahead of 2026 World Cup matches
Malware

Fans warned of digital scams ahead of 2026 World Cup matches

Fans heading to the 2026 World Cup are urged to beware of rising digital scams involving ticket fraud and fake travel deals, warns cybersecurity firm Norton.

By Melvin Hipolito • 4 min read • Tue, 7th Oct 2025
Axon Perform opens UK office to boost elite sports analytics
Data Analytics

Axon Perform opens UK office to boost elite sports analytics

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025
Girona FC chooses WatchGuard to boost cyber security strategy
Firewalls

Girona FC chooses WatchGuard to boost cyber security strategy

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

By Sean Mitchell • 3 min read • Thu, 11th Sep 2025
AI-driven campaign unites sport & poetry to inspire youth growth
Marketing Technologies

AI-driven campaign unites sport & poetry to inspire youth growth

The SCORES Network and Code and Theory launched 'Find Your Feet,' an AI-crafted campaign blending sport and poetry to inspire youth growth and confidence.

By Catherine Knowles • 3 min read • Thu, 4th Sep 2025
Adobe brings AI-powered creative tools to Premier League fans
Digital Transformation

Adobe brings AI-powered creative tools to Premier League fans

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

By Sean Mitchell • 4 min read • Thu, 10th Jul 2025
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Digital Entertainment

Hisense to stream FIFA Club World Cup 2025 free on smart TVs

Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.

By Melvin Hipolito • 4 min read • Thu, 19th Jun 2025
NFL partners with NetApp to enhance data management
Data Analytics

NFL partners with NetApp to enhance data management

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025
Game review: Sociable Soccer 25 (Nintendo Switch)
Gaming

Game review: Sociable Soccer 25 (Nintendo Switch)

Sociable Soccer 25, a casual football game for Nintendo Switch, offers over 13,000 real players but suffers from outdated graphics and simplistic gameplay.

By Damian Seeto • 4 min read • Tue, 8th Apr 2025
Apple TV app launches on Android with new features
Digital Entertainment

Apple TV app launches on Android with new features

Android users can now download the Apple TV app via Google Play, unlocking access to Apple TV+ and the MLS Season Pass alongside a range of original content.

By Sean Mitchell • 3 min read • Thu, 13th Feb 2025
Chelsea FC partners with Twilio to enhance fan engagement
Marketing Technologies

Chelsea FC partners with Twilio to enhance fan engagement

Chelsea Football Club has launched a multi-year partnership with Twilio, aiming to enhance fan engagement through personalised experiences and tailored content.

By Sean Mitchell • 2 min read • Thu, 6th Feb 2025
AC Milan enhances performance & fan experience with AI
Storage

AC Milan enhances performance & fan experience with AI

AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.

By Kaleah Salmon • 3 min read • Mon, 4th Nov 2024
Hisense named official partner for FIFA Club World Cup 2025
Gaming

Hisense named official partner for FIFA Club World Cup 2025

Hisense has been unveiled as the first Official Partner of the FIFA Club World Cup 2025, promising enhanced fan experiences through technology.

By Imee Dequito • 3 min read • Thu, 31st Oct 2024

Stories from Other Regions

Football stories

The state of live sports audiences in Australia
AFL

The state of live sports audiences in Australia

In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.

By Staff Writer • 6 min read • Fri, 29th Aug 2025
8x8 extends Southampton FC partnership to boost fan engagement
Unified Communications

8x8 extends Southampton FC partnership to boost fan engagement

8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.

By Catherine Knowles • 3 min read • Fri, 29th Aug 2025
FC Bayern partners with Celonis to boost operations with AI
Human Capital Management

FC Bayern partners with Celonis to boost operations with AI

Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.

By Melania Watson • 3 min read • Fri, 9th May 2025
ExpressVPN signs partnership with Tottenham Hotspur FC
Online security

ExpressVPN signs partnership with Tottenham Hotspur FC

ExpressVPN has entered a two-year partnership with Tottenham Hotspur, becoming the club's exclusive Official Digital Privacy Partner, enhancing fan security.

By Sean Mitchell • 2 min read • Tue, 12th Nov 2024