Inbound marketing stories
HubSpot launches AI tools to tackle search decline
Yesterday
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crm
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cx
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martech
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
The pros and cons of AI in content generation: all you need to know
Last month
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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
Freshworks hires Kady Srinivasan as AI era marketing chief
Thu, 8th Jan 2026
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saas
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digital transformation
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cx
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
HubSpot rolls out updates to reinforce customer connections
Fri, 9th Sep 2022
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crm
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data analytics
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cx
HubSpot announced at its annual INBOUND event new features and updates to help businesses create deeper, more meaningful connections with their customers.
Auckland digital agency Inbound picks up HubSpot award
Mon, 20th Aug 2018
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data analytics
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martech
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cdp
Auckland digital marketing agency Inbound has won the Inbound Growth Story award for its work with Instagram growth service Authentically.
HubSpot's latest offering makes it easier to deliver better CX
Fri, 11th May 2018
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crm
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data analytics
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cx
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
Christchurch marketing agency becomes HubSpot Platinum Partner
Fri, 4th Aug 2017
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data analytics
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martech
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partner programmes
MD Owen Scott says Concentrate joined HubSpot platinum partners worldwide based on high customer volumes and applying best practice.
Large disconnect between marketing strategy vision and execution - HubSpot
Thu, 18th May 2017
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martech
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partner programmes
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marketing strategy
The latest State of Inbound report found 77% of C-level respondents say their business' marketing strategy is effective, compared to 51% of employees.
Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Mon, 8th May 2017
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data analytics
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martech
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partner programmes
For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.
New business incubator set to help Kiwi companies grow marketing efforts
Tue, 18th Oct 2016
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marketing
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accelerator
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inbound marketing
T'is the season for accelerator programmes, with the launch of a new incubator designed to help SMBs and Kiwi companies grow their marketing efforts.