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Retailers boost video & AI as visual commerce grows
Digital Transformation

Retailers boost video & AI as visual commerce grows

Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
TikTok & Instagram reshape New Zealand avocado habits
Instagram

TikTok & Instagram reshape New Zealand avocado habits

Short-form video is pushing more New Zealanders to use avocados beyond toast, as home-cooked lunches and dinners gain ground.

By Sean Mitchell • 5 min read • Last week
Blee raises USD $27 million to scale compliance software
Software-as-a-Service

Blee raises USD $27 million to scale compliance software

AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.

By Joseph Gabriel Lagonsin • 4 min read • This month
Levanta raises USD $22 million in Volition-led round
Software-as-a-Service

Levanta raises USD $22 million in Volition-led round

The cash will fund expansion to more marketplaces as the Seattle-based platform targets creator-led sales beyond Amazon, Walmart and Shopify.

By Sean Mitchell • 4 min read • Last month
BYRDLI launches San Francisco campaign for South Koreans
eCommerce

BYRDLI launches San Francisco campaign for South Koreans

South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.

By Sofiah Nichole Salivio • 4 min read • Last month
City Chic sees lower returns in Mys Tyler FitCheck
Customer Experience

City Chic sees lower returns in Mys Tyler FitCheck

Returns on City Chic's online sales fell 7.5% in a pilot, suggesting creator-led fit reviews could ease a costly problem for retailers.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Influencer Marketing stories

PR is measuring the wrong things. AI just made the old metrics indefensible
Risk & Compliance

PR is measuring the wrong things. AI just made the old metrics indefensible

New AI tools are exposing how often PR still mistakes output for impact, even as trust in corporate messaging keeps eroding.

By Terence Lyons • 5 min read • 2 days ago
Upfluence launches AI platform for creator marketing
Software-as-a-Service

Upfluence launches AI platform for creator marketing

Brands can now automate creator campaigns in minutes, as Upfluence's new system cuts weeks of manual work while keeping human oversight.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Byrdli launches creator-led Alabama travel commerce campaign
Software-as-a-Service

Byrdli launches creator-led Alabama travel commerce campaign

Travellers can now book Alabama trips through creator storefronts, as BYRDLI tests a model aimed at closing the gap between inspiration and purchase.

By Mara Sugue • 4 min read • 3 days ago
Australian watch party spending rises on sport finals
Data Analytics

Australian watch party spending rises on sport finals

Households are splurging on snacks, screens and merchandise as the AFL, NRL and NFL finals drive watch party demand online.

By Karen Joy Bacudo • 3 min read • Last week
Xero apologises after two incidents upset advisers
Software-as-a-Service

Xero apologises after two incidents upset advisers

Accountants and bookkeepers were left frustrated after an influencer post and an automated analytics email sparked concerns over Xero's adviser ties.

By Karen Joy Bacudo • 5 min read • This month
Australian online spending to rise for football finals
Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • This month
WasabiCard expands payroll tools for livestream firms
Software-as-a-Service

WasabiCard expands payroll tools for livestream firms

Creators and livestream crews in over 200 countries can now be paid through WasabiCard, which links stablecoins to local bank transfers.

By Karen Joy Bacudo • 4 min read • This month
Maple Deal Global launches curated shopping deals site
Marketing Technologies

Maple Deal Global launches curated shopping deals site

Shoppers could save time hunting discounts as Maple Deal Global adds verified offers from multiple markets to one site, with purchases elsewhere.

By Sofiah Nichole Salivio • 4 min read • This month
Byrdli launches bookable Oʻahu creator travel campaign
Social Media

Byrdli launches bookable Oʻahu creator travel campaign

Travellers can now book the Oʻahu itinerary they see in creator content, giving Hawaiʻi Tourism Oceania clearer links between inspiration and sales.

By Sofiah Nichole Salivio • 4 min read • This month
Clash Royale launches contest for first Rage Emote
Gaming

Clash Royale launches contest for first Rage Emote

A survey of 9,000 gamers suggests frustration is fleeting, with most rage quitters returning to play within hours and enjoying it more.

By Sofiah Nichole Salivio • 4 min read • Last month
AI shopping tools not replacing discovery in retail
Data Analytics

AI shopping tools not replacing discovery in retail

Australian shoppers are still choosing stores themselves, leaving AI retail spending concentrated on targeting and measurement rather than discovery.

By Mark Tarre • 6 min read • Last month
RoboShare plans robot party for Dustytherapper event
Risk & Compliance

RoboShare plans robot party for Dustytherapper event

The proposed private party could give RoboShare an early test of its robot-rental model, with terms and venue details still undecided.

By Sofiah Nichole Salivio • 4 min read • Last month