eCommerceNews New Zealand - Technology news for digital commerce decision-makers
New Zealand

Loyalty programmes Stories - Page 10

Global Stories

Loyalty programmes stories

Brand trust overtakes ads as key travel driver in Asia-Pacific
Loyalty programmes

Brand trust overtakes ads as key travel driver in Asia-Pacific

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025
Asian social trends reshape UK social media & influencer scene
Crypto

Asian social trends reshape UK social media & influencer scene

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

By Shannon Williams • 3 min read • Thu, 15th May 2025
Trust & partnerships key to APAC travel marketing success
Customer Experience

Trust & partnerships key to APAC travel marketing success

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

By Kaleah Salmon • 4 min read • Thu, 15th May 2025
Eagle Eye & Ecrebo partner to boost smart receipt marketing
Customer Experience

Eagle Eye & Ecrebo partner to boost smart receipt marketing

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025
Insurers focus on AI & growth amid sluggish progress
Customer Experience

Insurers focus on AI & growth amid sluggish progress

Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025
Gen Z lead brand switching due to boredom and price hikes
Marketing Technologies

Gen Z lead brand switching due to boredom and price hikes

SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.

By Catherine Knowles • 3 min read • Thu, 3rd Oct 2024
Fresha secures $31 million from J.P. Morgan for expansion
Marketing Technologies

Fresha secures $31 million from J.P. Morgan for expansion

Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.

By Shannon Williams • 4 min read • Fri, 23rd Aug 2024
Social platforms key for brands to drive growth, says Circana
AR, VR & Metaverse

Social platforms key for brands to drive growth, says Circana

Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

By Shannon Williams • 3 min read • Thu, 22nd Aug 2024

Stories from Other Regions

Loyalty programmes stories

UK holidaymakers boost spending, start trips with smarter deals
Online shopping

UK holidaymakers boost spending, start trips with smarter deals

Nearly 80% of UK holidaymakers boost pre-trip spending, favouring clothing and travel gear, with shoppers seeking smart deals and value for money.

By Jed Nykolle Harme • 4 min read • Thu, 19th Jun 2025
Major brands to boost investment in loyalty programmes
Customer Relationship Management

Major brands to boost investment in loyalty programmes

A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.

By Shannon Williams • 3 min read • Wed, 9th Apr 2025
69% of UK consumers lack loyalty to CP brands, study finds
Customer Experience

69% of UK consumers lack loyalty to CP brands, study finds

New research reveals that 69% of UK consumers feel no loyalty to any brand, posing significant challenges for consumer product companies in retaining customers.

By Sean Mitchell • 2 min read • Fri, 7th Feb 2025
SK Planet partners with Mocaverse for Web3 experiences
Gaming

SK Planet partners with Mocaverse for Web3 experiences

SK Planet partners with Mocaverse to enhance user experiences in Web3, integrating MOCA Coin into its digital ecosystem for 28 million users.

By Catherine Knowles • 3 min read • Wed, 27th Nov 2024
Consumers favour 25% discount in exchange for emails
Customer Experience

Consumers favour 25% discount in exchange for emails

Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.

By Imee Dequito • 3 min read • Fri, 22nd Nov 2024
Study shows personalisation key to consumer loyalty in UK
Customer Experience

Study shows personalisation key to consumer loyalty in UK

A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024
How to future-proof your loyalty program with a 'real-time' strategy
Customer Experience

How to future-proof your loyalty program with a 'real-time' strategy

As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.

By Jonathan Reeve • 4 min read • Thu, 26th Sep 2024
Australian shoppers lose brand loyalty in CPG industry shift
Supply Chain

Australian shoppers lose brand loyalty in CPG industry shift

New SAP Emarsys research reveals 62% of Australian shoppers aren't loyal to consumer-packaged goods brands, urging brands to innovate consumer engagement strategies.

By Shannon Williams • 3 min read • Thu, 5th Sep 2024
Heymax & Visa launch sustainable travel rewards campaign
Payment Technologies

Heymax & Visa launch sustainable travel rewards campaign

Heymax and Visa launch a campaign promoting sustainable travel in Singapore, offering 2 million miles for MRT and bus rides, aiming to boost green practices.

By Kaleah Salmon • 3 min read • Fri, 30th Aug 2024
Supermarkets lead in online personalisation, beating all sectors
Loyalty programmes

Supermarkets lead in online personalisation, beating all sectors

Optimizely research reveals UK supermarkets excel in online personalisation, with 21% of shoppers ranking them top, while train operators lag behind.

By Kaleah Salmon • 3 min read • Thu, 22nd Aug 2024