Market research stories - Page 2

AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.

IDC says AI demand drives global server revenue to a record USD $444.1 billion, with hyperscalers and GPU-based systems leading the surge.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

Virtana debuts system-wide AI observability as enterprises battle double-digit AI job failures and mounting hybrid, multi-cloud fragility.

Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.

Teradata upgrades Enterprise Vector Store with multimodal AI and agents to unify unstructured search and workflow orchestration at scale.

IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.

Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.

On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.

Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.

AI has become the default weapon against fraud and AML, but SEON warns fragmented systems mean higher spend and rising operational strain.

Anthropic upgrades Claude Cowork with private plugin marketplaces, richer admin controls and Office-linked workflows for enterprise teams.

Ricoh has secured Leader status for the third time in IDC's global high-speed inkjet MarketScape, citing innovation, service and reliability.

Generative AI surge set to push global enterprise IT spend to USD $4.96tr by 2026, as services and cloud outpace hardware and comms.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

Cybersecurity as a Service market forecast to soar from USD $17.60bn in 2024 to USD $83.96bn by 2034, driven by threats and skills gaps.

Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

Event planners in Australia and New Zealand face tighter budgets, faster turnarounds and lingering doubts over AI's place in their work.