Marketing Automation stories - Page 5
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Why data trust is the missing link in digital transformation
Thu, 1st Jan 2026
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data analytics
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digital transformation
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cx
Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.
The email you almost sent: Why skipping verification costs you customers
Tue, 30th Dec 2025
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data protection
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cx
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martech
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.
From click to delivery: How bad data breaks the eCommerce experience
Tue, 30th Dec 2025
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cx
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martech
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commerce systems
Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.
AI propels 2026 growth plans for small firms in ANZ
Wed, 24th Dec 2025
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data analytics
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digital transformation
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cx
Small firms across Australia and New Zealand turn to AI to sharpen 2026 growth, boost service standards and tackle persistent staff shortages.
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Martech expert reveals the 'customer decisioning blueprint'
Thu, 18th Dec 2025
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data analytics
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digital transformation
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cx
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Martech experts discuss future of customer data platforms, interoperability and AI
Thu, 18th Dec 2025
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data analytics
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cx
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martech
Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.
The hidden cost of dirty data in B2B-and how to fix it
Thu, 18th Dec 2025
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data protection
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data analytics
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digital transformation
Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.
Amperity unveils AI tools to personalise airline, hotel stays
Thu, 18th Dec 2025
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digital transformation
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cx
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martech
Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
2026 Marketing predictions: Why OOH could take centre stage
Wed, 17th Dec 2025
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cx
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martech
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cdp
Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.
Jellyfish names Maria Africa to lead ANZ paid media
Wed, 17th Dec 2025
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data analytics
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martech
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cdp
Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.
Experts weigh in on marketing's redundancy crisis in Age of AI
Tue, 16th Dec 2025
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digital transformation
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cx
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martech
As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.
Satellite, eSIM & loyalty to reshape 2026 telecoms
Fri, 12th Dec 2025
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fintech
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cx
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martech
Satellite tie-ups, eSIM and loyalty-led MVNOs will drive practical, value-focused change in UK and European telecoms by 2026.
5 Fraud use cases you can stop with email validation
Thu, 11th Dec 2025
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data protection
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mfa
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cx
Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.
Programmatic digital OOH set to reshape media plans
Thu, 11th Dec 2025
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digital signage
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cx
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martech
Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.
Infobip sees Black Friday rich messaging volumes surge
Tue, 9th Dec 2025
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uc
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cx
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martech
Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.
The creative arms race: How AI and UA funding is changing the landscape of gaming
Fri, 5th Dec 2025
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gaming
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martech
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digital entertainment
AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.
2026 Predictions: Marketing and ad trends across APAC
Thu, 4th Dec 2025
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martech
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cdp
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ai
In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.
Small businesses are unsubscribing from their MarTech stack - And I don't blame them
Sat, 22nd Nov 2025
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martech
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partner programmes
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cdp
Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.
Cloudbeds & Klaviyo partner to boost hotel guest marketing
Sat, 22nd Nov 2025
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crm
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martech
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cdp
Cloudbeds partners with Klaviyo to enable hotels to automate personalised guest marketing and boost direct bookings using integrated real-time data.