Marketing Automation stories - Page 4
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Anthropic plugins accelerate the shift to AI agents
Fri, 6th Feb 2026
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saas
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crm
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firewalls
Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.
Pendulum backs 'invisible personalisation' for events
Wed, 4th Feb 2026
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cx
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martech
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personalisation
Pendulum tips 'invisible personalisation' as the next big event tech shift, using AI to tailor experiences without demanding attention.
Hype & Dexter rebrands to Avidly APAC in ANZ shift
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
ServiceNow deepens Anthropic tie & wins airline deal
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
ServiceNow makes Anthropic's Claude its default AI for app building and wins a major Panasonic Avionics deal spanning 300+ airlines.
NP Digital Australia posts record H2 growth on AI shift
Thu, 29th Jan 2026
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fintech
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martech
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cdp
NP Digital Australia posts record H2 2025 growth, winning 22 clients and lifting revenue over 25% on the back of an AI-first strategy.
Pearson warns AI gains hinge on urgent workforce reskilling
Thu, 29th Jan 2026
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digital transformation
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martech
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hcm
Pearson says US could gain up to USD $6.6 trillion from AI by 2034, but only if employers urgently invest in reskilling and task-level redesign.
The impact of email verification on eCommerce success
Tue, 27th Jan 2026
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cx
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martech
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commerce systems
Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.
SALESmanago boosts WhatsApp & AI-led eCommerce tools
Wed, 21st Jan 2026
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uc
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data analytics
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digital transformation
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.
Amperity unveils AI agent to build live customer journeys
Wed, 14th Jan 2026
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cx
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martech
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rpa
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Eagle Eye unveils AI tool for real-time retail offers
Wed, 14th Jan 2026
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cx
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martech
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cdp
Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.
Klaviyo predicts AI voice shopping & smart returns
Tue, 13th Jan 2026
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digital transformation
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cx
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martech
Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.
Salesforce adds shared-context AI tools for retailers
Tue, 13th Jan 2026
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uc
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digital transformation
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cx
Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.
Talkdesk unveils new AI tools for retail & consumer goods
Mon, 12th Jan 2026
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uc
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digital transformation
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cx
Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.
B2B data cleansing: Improving business data quality
Mon, 12th Jan 2026
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data protection
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data analytics
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cx
Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.
Brands shift to centralised platforms as channels grow
Sat, 10th Jan 2026
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digital transformation
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cx
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martech
Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.
Quiet quitting exposes the fragility of customer loyalty
Fri, 9th Jan 2026
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crm
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data analytics
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digital transformation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
Kentico's Xperience platform gains top analyst praise
Fri, 9th Jan 2026
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digital transformation
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ecm
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cx
Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.
Freshworks hires Kady Srinivasan as AI era marketing chief
Thu, 8th Jan 2026
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saas
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digital transformation
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cx
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
Marketers spend $824m on generative AI apps as installs rise
Thu, 8th Jan 2026
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gaming
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data analytics
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fintech
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
Semify buys Dragon Metrics to boost global AI SEO reach
Thu, 8th Jan 2026
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martech
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cdp
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google
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.