Marketing Automation stories - Page 7
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Oracle launches AI agents for sales, marketing & service tasks
Wed, 8th Oct 2025
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data analytics
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digital transformation
Oracle launches AI agents in Fusion Cloud Applications to enhance marketing, sales, and service, boosting efficiency and customer experience at no extra cost.
Forrester predicts agency mergers, job cuts & creator growth
Thu, 2nd Oct 2025
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martech
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cdp
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ai
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
monday.com launches AI agents & upgrades to power workplace automation
Thu, 25th Sep 2025
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martech
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monday.com launches AI agents and upgrades to boost automation, enhancing sales, marketing, and enterprise controls for over 250,000 users worldwide.
Taboola's Realise adds AI upgrades, boosts results for advertisers
Thu, 25th Sep 2025
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cx
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martech
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Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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martech
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partner programmes
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supply chain
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
monday.com unveils new AI tools to boost enterprise operations
Thu, 18th Sep 2025
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crm
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devops
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cx
monday.com launches new AI tools in Australia and New Zealand to enhance enterprise operations, including no-code monday agents and AI-powered CRM features.
Google Ads rolls out AI Max & new generative tools globally
Wed, 17th Sep 2025
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martech
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cdp
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genai
Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.
Contentstack launches Agent OS for adaptive brand experiences
Fri, 12th Sep 2025
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digital transformation
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ecm
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cx
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Adobe launches AI agents to automate customer experience tasks
Thu, 11th Sep 2025
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cx
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martech
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rpa
Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
AI-driven platforms reshape APAC contact centre landscape for 2025
Wed, 10th Sep 2025
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uc
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digital transformation
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hyperscale
CrayonIQ's new guide ranks 17 AI-powered contact centre platforms, highlighting hyperscalers' growing impact on APAC CX strategies for 2025.
Retailers in Australia & New Zealand embrace AI but lack trust
Tue, 9th Sep 2025
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cx
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martech
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supply chain
While 82% of Australian and New Zealand retailers have adopted AI, only 9% trust it to manage customer interactions without human oversight, study finds.
From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand
Fri, 22nd Aug 2025
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martech
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partner programmes
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cdp
Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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martech
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Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Xero & Constant Contact launch free tool for smarter marketing
Tue, 19th Aug 2025
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cx
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martech
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financial systems
Xero and Constant Contact have launched a free integration linking customer data to automate marketing, helping small businesses boost engagement and efficiency.
Oracle & Google Cloud partner to deliver Gemini AI on OCI
Fri, 15th Aug 2025
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digital transformation
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martech
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supply chain
Oracle and Google Cloud have partnered to offer Google's Gemini AI models via Oracle Cloud Infrastructure, enhancing AI access for UK businesses and global enterprises.
PPDS boosts EMEA sales & global marketing with new leaders
Tue, 12th Aug 2025
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digital signage
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martech
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partner programmes
PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.
Litera invests in Postilize to boost AI-driven legal business tools
Fri, 8th Aug 2025
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data analytics
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martech
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personalisation
Litera invests in Postilize to launch AI-driven tools that help law firms proactively manage client relationships and uncover new business opportunities.
The agentic AI revolution: Experts explain key business trends
Wed, 6th Aug 2025
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data analytics
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cx
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martech
Agentic AI is transforming business with smarter virtual assistants and personalised marketing, reshaping customer experience and operational workflows globally.
Frontier Media AI appoints Matt Hunt CEO & launches AI platform
Wed, 6th Aug 2025
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martech
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cdp
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ai
Frontier Media AI names Matt Hunt CEO and unveils Frontier OS, an AI-driven platform automating marketing to boost agency-client results.
AI Appreciation Day: What it means for the future of customer engagement
Mon, 14th Jul 2025
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crm
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data analytics
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cx
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.