Marketing Automation stories - Page 8
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
AI Appreciation Day: Experts discuss business operations and transformation
Mon, 14th Jul 2025
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data analytics
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digital transformation
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cx
Experts highlight how asset-centric firms must adopt AI carefully using a Walk, Jog, Run approach to integrate transformation and governance effectively.
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Tue, 8th Jul 2025
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data analytics
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martech
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cdp
Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Fri, 4th Jul 2025
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martech
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partner programmes
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cdp
Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.
Five key trends reshaping eCommerce marketing for 2025 revealed
Thu, 3rd Jul 2025
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data analytics
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cx
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martech
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
NTT DATA launches EPAS service to boost Salesforce Agentforce AI
Thu, 26th Jun 2025
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digital transformation
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martech
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ai security
NTT DATA launches a new EPAS service to enhance adoption of Salesforce's Agentforce, enabling enterprises to deploy autonomous AI agents alongside human teams.
Adobe debuts AI tools for large-scale customer experience
Tue, 17th Jun 2025
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cx
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martech
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cdp
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Amplitude unveils AI Agents to automate digital product growth
Thu, 12th Jun 2025
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data analytics
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digital transformation
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cx
Amplitude launches AI Agents to automate product development tasks, boosting efficiency and improving digital product growth across organisations.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Thu, 12th Jun 2025
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cx
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martech
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partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
UiPath & HCLTech partner to advance agentic automation globally
Mon, 9th Jun 2025
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martech
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supply chain
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cdp
UiPath has teamed up with HCLTech to deliver AI-driven agentic automation solutions, boosting efficiency and agility for enterprises worldwide.
Taboola launches Predictive Audiences to boost ad targeting
Fri, 6th Jun 2025
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martech
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cdp
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trends & predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
Adobe unveils AI agents to streamline marketing & support
Thu, 5th Jun 2025
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saas
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digital transformation
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cx
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
ROI·DNA expands globally with integrated AI marketing platforms
Wed, 4th Jun 2025
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
Tue, 3rd Jun 2025
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cx
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martech
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cdp
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Nexxen unveils AI assistant to speed up campaign planning
Mon, 26th May 2025
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martech
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cdp
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genai
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
Boston Consulting & Pencil partner to boost AI in marketing
Thu, 22nd May 2025
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martech
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partner programmes
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cdp
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
Google launches AI-powered advertising upgrades for marketers
Thu, 22nd May 2025
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data analytics
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digital transformation
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martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Optimizely, commercetools partner to speed up retail campaigns
Thu, 22nd May 2025
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devops
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digital transformation
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cx
Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.
Vistar & Spotzi team up to streamline cross-border OOH ads
Wed, 21st May 2025
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martech
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cdp
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adtech
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Amplitude unveils new tools to unify marketing & product data
Wed, 21st May 2025
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data analytics
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cx
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martech
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
Are you ready for the conversational commerce revolution?
Tue, 20th May 2025
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martech
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commerce systems
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cdp
Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.