Marketing strategy stories - Page 2

Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.

AutoRek's Michelle Earp and Amelia Doyle win top Women in Tech & Data Awards for marketing leadership and diversity and inclusion work.

Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.

As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

In the AI era, the real edge is not speed or tools but diverse human judgment, shaping fairer, sharper and more resilient decisions.

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

Bitget launches GracyAI, a chatty avatar of boss Gracy Chen to guide crypto users on strategy and mindset, not quick-fire price tips.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.

Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.

Azzet names governance veteran Henry Stoever to its board as it accelerates the global rollout of its premium asset marketplace.

Tech Mahindra climbs to fourth in India and ninth globally for brand strength, as Brand Finance values its brand at USD $3.4 billion.

Pax8 taps former Microsoft Asia channel leader Sarah Bowden to spearhead APAC sales, marketing and partner growth from 2026.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.