The Ultimate Guide to Marketing Technologies
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Kiwi Marketing Technologies News
Regional stories with direct local relevance
Identity fraud hit 55% of New Zealand firms: Lumin
New Zealand firms face mounting identity fraud losses of NZD $2.2 million a year, as 90% fear AI-linked weaknesses in document checks.
Deloitte warns NZ firms to redesign work for AI era
Deloitte says NZ firms must redesign jobs and systems for the AI era as robotics, cyber risk and labour shortages reshape work.
FNZ deepens FirstCape partnership with platform shift
The deal gives FirstCape a new platform for its New Zealand wealth businesses, with FNZ taking over build, migration and ongoing operations.
Lotto NZ swaps core gaming systems in EDGE rollout
Thousands of players and retailers now rely on new real-time links after Lotto New Zealand completed an 18-month systems overhaul.
Revolut partners Akahu on open banking credit cards
Borrowers in New Zealand could get quicker credit card approvals as Revolut taps regulated open banking data to replace paperwork with automated checks.
Visa expands agentic commerce testing with NZ banks
Four of New Zealand’s biggest lenders are testing AI-driven payments as Visa moves to safeguard shopping across merchants and platforms.
Analyst Insights
Research and market analysis connected to Marketing Technologies
DocuWare named a challenger in Gartner document review
Sapiens named in Everest Group's top 50 insurance lists
Cognizant launches Secure AI Services for enterprises
DevRev wins ISO 27001 certification for AI security
Hyland named Leader in Gartner's 2026 document review
Featured News
Telstra launches Adaptive Networks Centre for businesses
Telstra launches Adaptive Networks Centre, giving enterprise customers and partners faster digital quoting, ordering and near real-time control.
Gigs makes APAC splash with promising ShopBack partnership
ShopBack users could soon get easier access to travel connectivity and local mobile plans as Gigs tests its expansion in Asia.
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google Cloud CEO sets out enterprise AI agent plan
Enterprises will get one place to build, govern and run AI agents, as Google Cloud expands Gemini Enterprise across models, data and security.
Exclusive: Google Cloud accelerates shift to agentic data
Enterprises may soon design data systems for AI agents rather than staff, as Google Cloud adds real-time context, automation and cross-cloud access.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Exclusive: Google sees success with niche AI playbooks
Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Exclusive: How Adobe showcases its innovation engine
Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.
Exclusive: Celonis global banking head says AI rollout hinges on process intelligence
Banks risk wasting AI spending unless they first map how work really flows, as Celonis says process intelligence is becoming phase zero.
Atturra's Chris Rae: Choose the happy path (or, why 'perfect' automation fails)
Western Australian mines have cut HR processing time by 80% after a new SAP-linked system let workers self-serve compliance records.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox launches Gieni ABX on Microsoft Azure to push industrial AI beyond insights, automating workflows across enterprise systems with governance.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Confluent says data streaming will enable faster, better decisions
Confluent says organisations must shift to governed data streaming, with AI agents making millisecond decisions at scale.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Grafana: Turning data chaos into developer efficiency and CFO savings
Grafana leans on AI-powered observability and Adaptive Telemetry to sharpen developer insight while slashing cloud bills by up to 50%.
Guidewire showcases GenAI's capabilities in insurance risks
Guidewire touts 'insurance-grade AI' as it uses generative tools to speed risk, claims and pricing decisions for cautious insurers.
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Smart Communications pursues trusted AI for customers
Smart Communications helps organisations in regulated industries face down communication challenges every day.
Reviews
Expert Columns
AI shopping boom puts checkout under pressure
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Why frontline mobility is becoming an operational intelligence layer
Turning security into a story: How managed service providers use reporting to drive retention and revenue
From scramble to certainty: rethinking tax time for Kiwi small businesses
Why local secure access is becoming critical for New Zealand organisations
When identity becomes the payment rail
Why runtime identity is emerging as the next cybersecurity imperative
Interviews
Interviews and video coverage from the networkRecent Marketing Technologies News
Lancom joins AWS Anthropic reseller programme for Bedrock
Customers across New Zealand and Australia can now get broader access to Claude models through Lancom, as AI projects shift from trials to live use.
Thunes launches real-time bank transfers into New Zealand
Businesses sending funds into New Zealand can now settle in local currency faster, as Thunes adds real-time bank transfers to its Asia-Pacific network.
From scramble to certainty: rethinking tax time for Kiwi small businesses
Poor digital confidence is leaving 42% of Kiwi small businesses dreading tax time, as mixed systems and security gaps expose errors.
Why local secure access is becoming critical for New Zealand organisations
Local secure access is moving up the agenda as outages, slower performance and data sovereignty concerns reshape how New Zealand firms manage risk.
New Zealand businesses warned over illegal review gating
Pressure from regulators and Google is putting firms at risk of hefty penalties if they screen out unhappy customers before asking for public reviews.
Avanade expands in New Zealand on rising AI demand
More Kiwi firms are moving beyond AI pilots, prompting Avanade to bolster local delivery in New Zealand as demand for implementation grows.
Google adds restaurant bookings to AI Mode in Search
Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.
EY New Zealand appoints Willett & Bremner to tech roles
Businesses are under pressure to prove returns on existing tech spend, prompting EY New Zealand to bolster its AI and SAP leadership.
SharkNinja retail media drive lifts sales at Noel Leeming
Retail media helped SharkNinja lift unit sales by 12 per cent at Noel Leeming, with Facebook ad spend returning more than USD $15 per dollar.
Fanta & Xbox launch limited-edition drinks in New Zealand
A nationwide promotion is putting game characters on supermarket shelves, as buyers in New Zealand can win Xbox prizes from special Fanta packs.
New Zealanders fear online fraud & AI-driven scams
Almost nine in 10 New Zealanders worry about online identity theft as Experian says fraud losses and AI scams are climbing.
Fujifilm & DoxAI launch fraud check AI in New Zealand
Financial institutions could cut manual checks as a Fujifilm-DoxAI tool scans identity and income records for fraud in New Zealand.
Genesis Energy completes four-month systems overhaul
Thousands of Genesis Energy customers should see faster billing and better service after a compressed four-month overhaul of core systems.
2degrees launches Ring Ring to nudge Kiwis to call
Nearly six in 10 New Zealanders wish they called someone more often, prompting 2degrees to trial a low-tech nudge to swap scrolling for conversation.
Google expands Search Live to New Zealand in AI Mode
Kiwis can now use voice and camera prompts in Google’s AI search tool, which is rolling out across more than 200 countries and territories.
Revolut posts USD $2.3b profit, 99% NZ revenue growth
New Zealand revenue nearly doubled as the fintech’s annual profit before tax climbed 57% to USD $2.3 billion on wider customer use.
moomoo boosts New Zealand push with hires, premium tier
moomoo steps up its New Zealand expansion with first local hires, a high-net-worth Priority tier and investor workshops in Auckland.
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
Lancom earns Microsoft Modern Work Enterprise status
Lancom Technology has secured Microsoft's Modern Work Enterprise status, recognising its capability to deliver Microsoft 365 at scale.
NZ small businesses embrace AI but struggle to scale use
Over half of SMEs in New Zealand now use AI, but most still lack training and strategy to turn experiments into real productivity gains.
Job Moves
EY New Zealand appoints Willett & Bremner to tech roles
moomoo boosts New Zealand push with hires, premium tier
Gallagher Security names Josh Arnold Chief Product Lead
eG Innovations names Joanne Bowey to lead New Zealand
Vistar Media appoints Josh Turney to drive OOH growth in NZ
Andrew Crawford joins Digital Island as General Manager of Business Development
Tower appoints new technology leaders to drive digital strategy
Merkle Aotearoa names Stéphan Willemse Head of Digital Experience
Atturra rebrands Plan B to expand IT services in New Zealand
