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Xsolla updates Web Shop for mobile games to boost direct revenue
Gaming

Xsolla updates Web Shop for mobile games to boost direct revenue

Xsolla updates its Web Shop for mobile games, boosting direct revenue with new features that enhance monetisation and player retention for studios worldwide.

By Catherine Knowles • 3 min read • Fri, 15th Aug 2025
Landbase acquires Adauris to boost inbound GTM platform
Marketing Technologies

Landbase acquires Adauris to boost inbound GTM platform

The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.

By Jake MacAndrew • 3 min read • Fri, 15th Aug 2025
Five key marketing trends to shape fashion & beauty in 2025
Customer Experience

Five key marketing trends to shape fashion & beauty in 2025

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

By Shannon Williams • 4 min read • Thu, 14th Aug 2025
MiQ integrates Lifesight data to boost Sigma ad platform insights
Data Analytics

MiQ integrates Lifesight data to boost Sigma ad platform insights

MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.

By Kaleah Salmon • 3 min read • Thu, 14th Aug 2025
Epicor names Kerrie Jordan Chief Marketing Officer to drive growth
Digital Transformation

Epicor names Kerrie Jordan Chief Marketing Officer to drive growth

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025
Tessa Ohlendorf named President North America at Coegi
Artificial Intelligence

Tessa Ohlendorf named President North America at Coegi

Tessa Ohlendorf has been named President, North America at digital media agency Coegi, focusing on growth and AI integration across the US and Canada.

By Jed Nykolle Harme • 3 min read • Tue, 12th Aug 2025
APAC drives m-commerce growth as brands target user loyalty
Marketing Technologies

APAC drives m-commerce growth as brands target user loyalty

APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025
AdsAdvisor launches advanced planning tool for mobile studios
Partner Programmes

AdsAdvisor launches advanced planning tool for mobile studios

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025
Amplitude named leader in digital analytics by Forrester report
Data Analytics

Amplitude named leader in digital analytics by Forrester report

Amplitude leads in digital analytics, topping Forrester's Q3 2025 report for ease of use, AI innovation, and customer satisfaction.

By Shannon Williams • 4 min read • Thu, 7th Aug 2025
Publicis Groupe NZ launches unified data intelligence hub
Data Analytics

Publicis Groupe NZ launches unified data intelligence hub

Publicis Groupe NZ has launched a Data Intelligence Hub uniting its agencies to offer integrated data and tech services for local businesses.

By Kaleah Salmon • 3 min read • Thu, 7th Aug 2025
Frontier Media AI appoints Matt Hunt CEO & launches AI platform
Marketing Technologies

Frontier Media AI appoints Matt Hunt CEO & launches AI platform

Frontier Media AI names Matt Hunt CEO and unveils Frontier OS, an AI-driven platform automating marketing to boost agency-client results.

By Melvin Hipolito • 3 min read • Wed, 6th Aug 2025
NP Digital Australia reports record H1 2025 with AI investment
Data Analytics

NP Digital Australia reports record H1 2025 with AI investment

NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.

By Kaleah Salmon • 3 min read • Wed, 6th Aug 2025
Planday rebuilds website with Hygraph & Blazity for global growth
Platform-as-a-Service

Planday rebuilds website with Hygraph & Blazity for global growth

Planday is revamping its website with Hygraph and Blazity to offer localised, scalable digital experiences across eight international markets.

By Catherine Knowles • 3 min read • Tue, 5th Aug 2025

Stories from Other Regions

Marketing stories

Majority of UK shoppers see brand messages as irrelevant, study finds
Data Analytics

Majority of UK shoppers see brand messages as irrelevant, study finds

A study finds 61% of UK shoppers see brand messages as irrelevant, urging retailers to adopt personalised, omnichannel approaches to engage consumers.

By Shannon Williams • 3 min read • Thu, 14th Aug 2025
LG & MasterChef Australia unite for culinary masterclass event
Marketing

LG & MasterChef Australia unite for culinary masterclass event

LG Electronics teamed up with MasterChef Australia to host a culinary masterclass event, showcasing its kitchen appliances used on the popular TV series.

By Melvin Hipolito • 4 min read • Thu, 14th Aug 2025
Gibson boosts email revenue 120% with SAP Emarsys tools
Customer Experience

Gibson boosts email revenue 120% with SAP Emarsys tools

Gibson's email revenue soars 120% and engagement doubles after using SAP Emarsys, boosting direct-to-consumer sales and personalised marketing efforts.

By Jed Nykolle Harme • 4 min read • Wed, 6th Aug 2025
UK marketers say leadership disconnect undermines morale, results
Partner Programmes

UK marketers say leadership disconnect undermines morale, results

A new study finds three quarters of UK marketers feel senior leadership excludes them from decisions, harming morale amid rising demands and limited resources.

By Jed Nykolle Harme • 3 min read • Tue, 5th Aug 2025