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Marketing Stories - Page 56

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Dotdigital report helps companies to better serve customers
EduTech

Dotdigital report helps companies to better serve customers

Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.

By Zach Thompson • 5 min read • Thu, 10th Mar 2022
70% of Australian companies report increased turnover
Customer Relationship Management

70% of Australian companies report increased turnover

A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.

By Zach Thompson • 4 min read • Thu, 3rd Mar 2022
Customers leaving in droves, companies struggle to rebound
Data Analytics

Customers leaving in droves, companies struggle to rebound

Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.

By Catherine Knowles • 4 min read • Wed, 2nd Mar 2022
Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
AR, VR & Metaverse

Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration

Comvita collaborates with Microsoft to introduce interactive sensory experiences for consumers in the Asia-Pacific region - TechDay.

By Staff Writer • 1 min read • Fri, 25th Feb 2022
Digital marketing platforms join forces to fast-track SEO
Marketing Technologies

Digital marketing platforms join forces to fast-track SEO

Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing to strengthen technical SEO leadership.

By Zach Thompson • 3 min read • Thu, 17th Feb 2022
Megaphone Marketing named 2022 Google Premier Partner
Marketing Technologies

Megaphone Marketing named 2022 Google Premier Partner

Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.

By Zach Thompson • 3 min read • Thu, 10th Feb 2022
It's time for digital marketers to dip their toes in Web 3.0
Data Analytics

It's time for digital marketers to dip their toes in Web 3.0

Web 3.0, the next generation of the internet, is set to revolutionize digital marketing and give power back to users.

By Sabri Suby • 6 min read • Fri, 4th Feb 2022
Upstream and Socital to trial global retail marketing solution
eCommerce

Upstream and Socital to trial global retail marketing solution

Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.

By Mitchell Hageman • 2 min read • Fri, 4th Feb 2022
Nexcess integrates with HubSpot to serve growing online businesses
Data Analytics

Nexcess integrates with HubSpot to serve growing online businesses

Nexcess integrates with HubSpot CRM platform, offering cloud hosting and marketing capabilities for online brands.www.nextplatform.com.

By Staff Writer • 2 min read • Thu, 3rd Feb 2022
Cartology selects ADvendio in major retail tech deal
Marketing Technologies

Cartology selects ADvendio in major retail tech deal

The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group.

By Mitchell Hageman • 2 min read • Wed, 2nd Feb 2022
Social media user numbers swell to 58% of world's population, spurring social commerce boom
eCommerce

Social media user numbers swell to 58% of world's population, spurring social commerce boom

Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.

By Staff Writer • 3 min read • Thu, 27th Jan 2022
OSF Digital snaps up Sydney-based Salesforce partner Datarati
Data Analytics

OSF Digital snaps up Sydney-based Salesforce partner Datarati

Salesforce partner Datarati has been acquired by digital transformation firm OSF Digital in its sixth acquisition in nine months.

By Staff Writer • 2 min read • Wed, 19th Jan 2022
The rise of the CRO - an evolutionary step in business
Fintech

The rise of the CRO - an evolutionary step in business

As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.

By Sharn Piper • 4 min read • Mon, 17th Jan 2022
Consumer's paradigms are shifting - what it means for marketers and brands
Open source

Consumer's paradigms are shifting - what it means for marketers and brands

The COVID-19 pandemic has transformed consumer behaviour and desires, with marketers urged to adapt to new trends, according to a Gartner survey.<br>.

By Catherine Knowles • 4 min read • Thu, 13th Jan 2022
Data derived from customer loyalty: more valuable than ever before?
Data Analytics

Data derived from customer loyalty: more valuable than ever before?

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

By Billy Loizou • 6 min read • Mon, 10th Jan 2022
Optimizely launches integrated version of specialised products
Marketing

Optimizely launches integrated version of specialised products

Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.

By Catherine Knowles • 3 min read • Thu, 23rd Dec 2021

Stories from Other Regions

Marketing stories

Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Marketing Technologies

Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'

Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.

By Staff Writer • 3 min read • Mon, 24th Jan 2022