Marketing stories
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?.
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.
Sales and marketing firm Seismic has made seven new hires in its Asia Pacific team, to support its growth and bring automation and insights to customers.
Acquia has announced it will acquire AgilOne in order to unify customer data from disparate platforms and drive personal experiences across every channel.
Businesses in Australia and New Zealand are rapidly shifting towards data-driven marketing, driven by technological advancements and evolving client demands.
Data scientists shouldn't be the sole storytellers, argues Tableau. Everyone in the business world needs to be fluent in data to maximise its true value.
Marketers should consider three things when they confront the 'incoming headwinds of digital disruption': Organise, optimise, and optimism.
Intel unveils new leadership team with Karen Walker as chief marketing officer and Sharon Heck as corporate treasurer, fortifying strategies for future growth.
As the latest executive to join the business, Kevin Sellers brings more than 20 years of experience in brand and marketing to the leadership team.
Qualtrics' Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.
The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.
Shutterstock launches Shutterstock Elements, offering over 3,000 cinema-grade video effects to enhance projects for both professionals and amateurs globally.
IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot's free centralised platform.
Despite beliefs that the younger generation prefers to shop online, they're actually the most likely to do more shopping in physical stores.
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.
A report from Qrious has identified a customer-centric approach as the key to success for high-growth companies in New Zealand.
The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.
