Marketing stories
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Industry expert Anushka Bandara shares key tips on building a viral app, focusing on user-friendliness, shareability, and value addition to ensure success.
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
Hamish Rumbold appointed as Kiwibank's chief digital and technology officer, bringing his expertise from ClearPoint and Fidelity Life.
Australia lags behind in online purchasing despite high digital device adoption, according to a survey by Boston Consulting Group.
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
Zoho's new marketing platform, integrated with Zoho CRM and other apps, streamlines campaign orchestration and execution across various digital channels.
By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.
Adobe Summit 2019 promises to be bigger and better than last year's, with speakers including Microsoft CEO Satya Nadella and actress Reese Witherspoon.
Marketing leaders are falling short on personalisation efforts, with many customers opting out or severing ties over 'creepy' practices, warns Gartner.
40% of local consumers think the promotional offers they receive just aren't the right ones for them. That figure is higher than the global average of 33%.
Auckland's Creative Content suggests small businesses revamp marketing in 2019 with strategic plans, updated materials, SEO, and social media engagement.
Digital technologies and growing customer expectations mean service leaders must get the digital experience right, according to Gartner.
In 2019, businesses looking to achieve a competitive advantage through XM will need to understand the essential role of emerging technologies.
Whereas once people and organisations craved novelty, excitement and instant gratification, we now crave quiet and meaning in a noisy world.
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
With the global online advertising market growing 23% year-on-year, Kiwi businesses can't afford to neglect digital marketing, says SEO experts Insight Online.
Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
With just NZD $100 and an Auckland bedroom, Firefly soared to the Deloitte Fast 50, achieving a near-NZD $2 million turnover and 254% growth annually.
