eCommerceNews New Zealand - Technology news for digital commerce decision-makers
New Zealand

Multichannel marketing Stories - Page 3

Global Stories

Multichannel marketing stories

Syndigo buys Taggstar to boost real-time retail messaging
DevOps

Syndigo buys Taggstar to boost real-time retail messaging

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Mar 2026
Global Day of Unplugging pushes brands to cut noise
Data Protection

Global Day of Unplugging pushes brands to cut noise

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026
Brands plan to boost content budgets despite AI friction
Software-as-a-Service

Brands plan to boost content budgets despite AI friction

Brands plan to lift content budgets and AI use, but fragmented tools are fuelling burnout, wasted spend and slower campaign launches.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
Ogury brings persona-based audience targeting to CTV
Data Privacy

Ogury brings persona-based audience targeting to CTV

Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Feb 2026
AI referrals surge as web traffic falls & costs rise
Data Analytics

AI referrals surge as web traffic falls & costs rise

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026
Retailers cut Valentine's discounts as browsing rises
Marketing Technologies

Retailers cut Valentine's discounts as browsing rises

Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
Exclusive: How email still reigns supreme for small business marketing
Customer Experience

Exclusive: How email still reigns supreme for small business marketing

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

By Melania Watson • 6 min read • Tue, 10th Feb 2026
Kentico unveils AIRA agents to transform marketing work
Enterprise Content Management

Kentico unveils AIRA agents to transform marketing work

Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.

By Mark Tarre • 3 min read • Thu, 5th Feb 2026
AI transforms cold email into a high-precision channel
Digital Transformation

AI transforms cold email into a high-precision channel

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026
Cognizant & Adobe deepen AI pact on content at scale
Digital Transformation

Cognizant & Adobe deepen AI pact on content at scale

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

By Sofiah Nichole Salivio • 4 min read • Sat, 31st Jan 2026

Stories from Other Regions

Multichannel marketing stories

Hellmann's Super Bowl spot tops online engagement rankings
Customer Experience

Hellmann's Super Bowl spot tops online engagement rankings

Hellmann's “Meal Diamond” tops Super Bowl online engagement, with a 117% surge beating Michelob ULTRA, Instacart, Pringles and Dunkin.

By Sofiah Nichole Salivio • 4 min read • Sat, 14th Feb 2026
European marketers plan to simplify martech stacks
Unified Communications

European marketers plan to simplify martech stacks

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
Shirofune adds Reddit Ads to its omnichannel ad suite
Customer Experience

Shirofune adds Reddit Ads to its omnichannel ad suite

Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.

By Mark Tarre • 3 min read • Fri, 13th Feb 2026
Mailchimp boosts eCommerce tools with wider SMS rollout
Software-as-a-Service

Mailchimp boosts eCommerce tools with wider SMS rollout

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
Maestra's US customer base surges as brands ditch Klaviyo
Digital Transformation

Maestra's US customer base surges as brands ditch Klaviyo

Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
PushON unveils Connect to unify eCommerce marketing
Customer Relationship Management

PushON unveils Connect to unify eCommerce marketing

PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.

By Mark Tarre • 3 min read • Thu, 29th Jan 2026
UK health & beauty marketers to ramp up AI in 2026
Data Analytics

UK health & beauty marketers to ramp up AI in 2026

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026
First Media backs MMC to widen media-for-equity reach
eCommerce

First Media backs MMC to widen media-for-equity reach

First Media joins MMC as an LP, boosting the venture fund's media-for-equity firepower with wider digital, social and TV ad reach for start-ups.

By Karen Joy Bacudo • 4 min read • Wed, 21st Jan 2026