Opinion stories
PvX reveals most teams misjudge scaling, showing top cohorts reach >150% net ROAS by M12, highlighting consistency and long-term growth over fast payback.
Loyalty experts in APAC predict 2026 will see AI-driven hyperpersonalisation, real-time offers, gamification, and seamless omnichannel experiences revolutionising customer loyalty.
Fintech firms rush to adopt AI, with 65% using it despite cybersecurity lapses, highlighting the urgent need for robust guardrails to build trust and ensure safety.
AI-driven cyber threats demand modern Security Information and Event Management systems to enhance detection, reduce costs, and improve resilience.
In 2025, AI-driven cybercrime syndicates like Scattered Spider exploit human trust and quantum threats, forcing firms to rethink cyber resilience and risk management.
Energy utilities must prioritise flexibility and interoperability in advanced metering infrastructure to adapt swiftly and enhance customer service for the future.
Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.
Distributors face rising costs and supply chain risks; smart ERP solutions offer real-time data and automation to protect profits and improve resilience.
Early AI browsers face security risks like prompt injection and agent corruption, raising doubts about their readiness to replace traditional browsing.
Cyber resilience is now a critical CFO challenge, with cybersecurity failures directly impacting Australian companies' financial health and regulatory compliance.
A Mastercard survey finds 76% of consumers are more anxious about cybersecurity in 2025, driven by AI-powered phishing attacks and evolving digital threats.
AI is transforming hospitality, with the market set to soar from USD $90 million to $8.12 billion by 2034, boosting efficiency and guest experiences worldwide.
Australian retailers face rising returns fraud yet must adopt smarter tech-driven policies over stricter rules to protect loyal customers and retain sales.
Retailers face rising threats from shoplifting to cyberattacks; integrated security systems boost early detection and support confident responses.
Manual accounts payable processes drain money, time and trust from businesses, risking cash flow and reputation if action isn't taken promptly, say CFOs.
Australia must adopt post-quantum cryptography now to protect sensitive data from future quantum computing threats breaking current encryption methods.
Australian retailers gear up for a $166 billion peak season, focusing on savvy inventory and loyalty strategies to turn seasonal buyers into lifetime customers.
Companies are embedding sustainability into daily operations with AI tools, smart offsets and data-driven steps to cut carbon emissions faster.
Despite 61% of leaders increasing AI adoption recently, many GenAI projects stall without clear use cases, solid data strategies, and a culture of experimentation.
Retailers are rapidly adopting AI to personalise shopping experiences, boosting customer loyalty and handling £30bn in UK click-and-collect orders in 2025.
