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Public Relations stories

Meltwater tops Gartner's first PR & media tools ranking

The new Gartner ranking could help buyers in PR and media monitoring tools judge vendors as AI-driven reputation risks reshape the market.

By Mara Sugue • 3 min read • 2 days ago

Generative AI

AI search puts Gartner's 2027 PR budget forecast to the test

As AI search shifts where audiences look for answers, Gartner’s forecast of doubled PR spending by 2027 remains unproven by citation data.

By Karen Joy Bacudo • 5 min read • 3 days ago

Customer Experience

WARC survey says strategists see reasons for optimism

Agency strategists are feeling more upbeat, even as AI, consolidation and tougher growth conditions raise pressure to prove their commercial worth.

By Mara Sugue • 4 min read • Last week

Gaming

Sinclair promotes Lai, hires Choi in Hong Kong restructure

The appointments bring consumer and corporate communications under one regional team as clients demand more joined-up support across Asia-Pacific.

By Raphael Veloso • 3 min read • This month

Software-as-a-Service

Building B2B Websites for AEO, GEO, and SEO

B2B brands risk invisibility as buyers turn to AI answers, with websites needing SEO, AEO and GEO to stay discoverable.

By Illka Gobius • 9 min read • This month

Artificial Intelligence

When the breach becomes the brag

Publicly boasting about AI security breaches could soon hand regulators and litigants a ready-made paper trail.

By Illka Gobius • 5 min read • This month

Software-as-a-Service

Clarity appoints Bob Osmond as North America Chief

The hire deepens Clarity's push in the US, where it is aiming to win more B2B technology clients and grow its leadership team.

By Sofiah Nichole Salivio • 3 min read • This month

Software-as-a-Service

Accenture appoints Emma Chalwin as Chief Marketing Officer

The hire deepens the group's AI-driven reinvention pitch as it seeks to sharpen how its global services are marketed to clients worldwide.

By Sean Mitchell • 3 min read • Last month

Data Analytics

AI transforming B2B discovery - but human trust endures

AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.

By David Shilovsky • 5 min read • Last month

Malware

Hiscox: cyber attacks cost small firms USD $52,000

Smaller companies are facing cyber losses almost equal to their resilience spending, as attacks cost an average USD $52,000 a year.

By Joseph Gabriel Lagonsin • 4 min read • Last month

IT Industry

Gemma Manning named AusMumpreneur finalist in two categories

Her consultancy's international growth and a maternity-leave setback have put Gemma Manning in the running for two national AusMumpreneur Awards.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Public Relations stories

Generative AI

Meltwater named leader in Gartner's new PR tools ranking

The inaugural ranking gives communications teams a new benchmark as AI-driven media tracking becomes more important for reputation management and crisis response.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday

Construction

Built Influence Awards opens entries for 2027 scheme

Communications teams in property, architecture and construction will gain a dedicated platform as judging begins for entries closing on 20 November 2026.

By Mara Sugue • 4 min read • Last week