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Global Stories

Pureprofile stories

eCommerce soars in Australia & NZ amid rising data concerns
Marketing Technologies

eCommerce soars in Australia & NZ amid rising data concerns

eCommerce in Australia and New Zealand is surging with 83% and 77% of online shoppers purchasing monthly, despite rising concerns over data privacy.

By Imee Dequito • 3 min read • Tue, 13th Aug 2024
Samsung study shows growing influence of TVs in Australian homes
EduTech

Samsung study shows growing influence of TVs in Australian homes

Samsung Electronics Australia's new research reveals that televisions are increasingly central to Australian lives, playing a key role in stress relief and sparking 'TV envy'.

By Kaleah Salmon • 3 min read • Thu, 13th Jun 2024
Australians flock to loyalty programmes amidst living costs surge
Customer Experience

Australians flock to loyalty programmes amidst living costs surge

Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.

By Sean Mitchell • 3 min read • Wed, 6th Mar 2024
High costs & lack of infrastructure hinder EV adoption in Australia, NZ
Cartech

High costs & lack of infrastructure hinder EV adoption in Australia, NZ

High upfront costs, inadequate charging stations, and 'range anxiety' are impeding EV adoption in Australia and NZ.

By Kaleah Salmon • 3 min read • Thu, 2nd Nov 2023
Pureprofile appoints Anna Meiler as APAC Data & Insights Managing Director
Market research

Pureprofile appoints Anna Meiler as APAC Data & Insights Managing Director

Pureprofile has appointed Anna Meiler as APAC Data & Insights MD and Martin Tomlinson as New Zealand Country Manager to expand its APAC footprint.

By Zach Thompson • 2 min read • Fri, 11th Nov 2022
How to use smarter data to reach tomorrow's consumer
Customer Relationship Management

How to use smarter data to reach tomorrow's consumer

Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage.

By Sue Klose • 5 min read • Mon, 30th Sep 2019

Stories from Other Regions

Pureprofile stories

Australians increase Christmas budgets, focus on savings
Artificial Intelligence

Australians increase Christmas budgets, focus on savings

A recent Pureprofile study reveals Australians plan to increase their Christmas spending, with budgets rising to AUD $468 for gifts and AUD $406 for food.

By Kaleah Salmon • 3 min read • Tue, 22nd Oct 2024
Aussies sold on EVs but rising costs deter potential buyers
Cartech

Aussies sold on EVs but rising costs deter potential buyers

New research reveals a shocking 94% of Australian electric vehicle owners would buy another, hindered by the rising cost of living and charging infrastructure.

By Imee Dequito • 3 min read • Wed, 24th Apr 2024
Australians anticipate a frugal Christmas amid inflation pressures
eCommerce

Australians anticipate a frugal Christmas amid inflation pressures

Australians are expected to tighten their belts this Christmas, with 65% planning to spend less and buy fewer gifts, a new report finds.

By Sean Mitchell • 2 min read • Tue, 17th Oct 2023
Pureprofile's Audience Intelligence maps retail trends
Software-as-a-Service

Pureprofile's Audience Intelligence maps retail trends

The report covers retail spending from Boxing Day to the back-to-school period, revealing customers holding back on discretionary spending amid rising costs.

By Gaurav Sharma • 4 min read • Mon, 27th Feb 2023