Search Engine Optimisation (SEO) stories - Page 2
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Generate Summit unveils 2026 B2B marketer keynotes
Last month
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martech
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llms
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marketing
Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.
B2B marketers struggle to manage brand visibility in AI
Last month
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digital transformation
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cx
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martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
Five red flags that suggest your AI content is actually hurting your rankings
Last month
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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
The Optimisers launches in Auckland to target AI search
Last month
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saas
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digital transformation
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cx
Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
The beautiful chaos of parenthood is SEO's secret sauce
Last month
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martech
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hybrid & remote work
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marketing
Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.
Q4 upgrades IR sites to boost visibility in AI search
Last month
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saas
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digital transformation
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fintech
Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Thu, 26th Feb 2026
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data analytics
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digital transformation
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martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
ANZ marketers turn to AI as customer expectations soar
Thu, 26th Feb 2026
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digital transformation
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cx
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martech
ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.
Conductor AI tools embedded in Acquia CMS workflows
Wed, 25th Feb 2026
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ecm
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martech
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partner programmes
Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.
Stop burning money on manual marketing tasks
Tue, 17th Feb 2026
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
BADIIS malware hijacks IIS servers for covert SEO fraud
Fri, 13th Feb 2026
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malware
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firewalls
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network security
BADIIS malware is hijacking over 1,800 IIS servers worldwide, quietly boosting illicit gambling and crypto phishing sites via poisoned SEO.
Clarity unveils Surfacd to track B2B brands in AI search
Thu, 12th Feb 2026
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cx
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martech
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genai
Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.
Why AI search is reshaping how Kiwis see businesses
Wed, 11th Feb 2026
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martech
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partner programmes
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genai
As Kiwis increasingly 'ask AI' before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.
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Pead launches GEO service to shape AI brand answers
Wed, 11th Feb 2026
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martech
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partner programmes
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risk & compliance
Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.
Agencies embrace AI to boost efficiency but fear 'slop'
Fri, 6th Feb 2026
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digital transformation
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martech
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commerce systems
Agencies rush to adopt AI to boost efficiency and margins by 2026, yet many fear churning out low-quality 'slop' that could erode trust.
Umbraco debuts Compose for GraphQL-first data integration
Thu, 5th Feb 2026
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saas
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digital transformation
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ecm
Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.
FOMO.ai unveils Hello Gordon for AI-led interviews
Fri, 30th Jan 2026
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saas
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martech
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rpa
FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.
NP Digital Australia posts record H2 growth on AI shift
Thu, 29th Jan 2026
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fintech
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martech
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cdp
NP Digital Australia posts record H2 2025 growth, winning 22 clients and lifting revenue over 25% on the back of an AI-first strategy.
AI reshapes banks' role in Asia Pacific financial wellness
Thu, 22nd Jan 2026
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fintech
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cx
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martech
Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.