eCommerceNews New Zealand - Technology news for digital commerce decision-makers

Search Engine Optimisation (SEO) stories - Page 9

Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.

There are two options to reach the top of the first page, one requiring payment and one free.

The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.

SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.

SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Business

SuperTech event promises to ready Kiwi businesses for the digital world

Fri, 11th Mar 2016
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data analytics
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martech
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planning
New Zealand's Employers and Manufacturers Association (EMA) developed SuperTech 2016 to give Kiwi businesses 'inspiration in the digital world'.
Digital change

SUPERTECH 2016: An event to help enable business success in a digital future

Wed, 2nd Mar 2016
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digital transformation
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martech
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ema
Businesses across the world are transforming into digital versions of themselves to ensure survival - but why is this happening?.
Scams

Valentines beware: scams are targeting you

Thu, 11th Feb 2016
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martech
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email security
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cybersecurity
Beware of Valentine's Day scams targeting lovebirds, warns antivirus provider Bitdefender. Fake offers and phishing attempts are on the rise.
Man search engine

SEO for small businesses: Why it matters

Tue, 2nd Feb 2016
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fintech
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martech
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financial systems
Small businesses, give heed to SEO's power to boost your online presence, or risk obscurity in the digital age.
Seo

New cyber threat using SEO to target websites

Tue, 19th Jan 2016
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martech
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cybersecurity
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akamai
Akamai Technologies has identified a new cyber threat manipulating SEO with SQL injections, impacting over 3,800 websites and misleading search engine rankings.
Like share follow

Three customer experience lessons from social media performance in 2015

Thu, 14th Jan 2016
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cx
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martech
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facebook
The performance of social companies contains lessons about the future of social media and the present of marketing.
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Timely: Appointment booking for service businesses

Mon, 21st Dec 2015
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martech
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management
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seo
Timely provides really simple cloud-based appointment booking aimed personal service businesses like hairdressers, massage therapists, and personal trainers.
Gettyimages 1213867496

Eight Wire: Migrate your data, from anything to anywhere

Mon, 2nd Nov 2015
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data analytics
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martech
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planning
Eight Wire's Conductor product solves the headache of data migration between systems, supporting multiple formats and databases.
Seo etc

Growing demand by SMBs for CRM and SEO solutions

Thu, 22nd Oct 2015
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crm
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data analytics
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martech
Smash Solutions is targeting the growing demand for SEO and CRM solutions among small to medium-sized businesses (SMBs).
Internet

What are SMEs using the internet for?

Thu, 30th Jul 2015
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martech
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social media
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notebook
The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).
Cyber crime

Bulletproof hosting: why cyber crims can't live without it

Mon, 20th Jul 2015
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ddos
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edge computing
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martech
Bulletproof hosting services is a critical component of cybercrime that is often overlooked.Online criminals would not be able to operate without it.
Excellence

UXC Oxygen shoots for business support glory

Fri, 12th Jun 2015
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martech
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ibm
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uxc oxygen
UXC Oxygen is among the finalists vying for glory in this year's AUT Faculty of Business and Law Excellence in Business Support awards.
Mobile search google

Mobilised websites: how to get back into Google's good books

Thu, 11th Jun 2015
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martech
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google
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search engines
Google's new search algorithms favour mobile-friendly websites, but how do businesses pass the mobile friendly test? Netbiscuits explains.
Fallback

Kiwi tech firms comprise 10% of Deloitte's Asia-Pacific Fast 500 index

Thu, 20th Nov 2014
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martech
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commerce systems
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supply chain
Fifty-one New Zealand technology companies have been included in the 2014 Deloitte Technology Fast 500 Asia Pacific index, equalling the record for.
Facebook to focus pmd efforts in southeast asia greater china australia 1

New Facebook scam… 'Girl Killed by Husband for Kissing another Man'

Thu, 14th Aug 2014
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martech
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bitdefender
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facebook
A Facebook scam claiming a man killed his wife for infidelity spreads malware, hooking thousands with a counterfeit, viral video.
Thinkstock youth searching

Youth turning to search engines for advice

Fri, 23rd May 2014
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martech
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healthtech
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google
Youth are more likely to seek advice from search engines than from family, friends and professionals, finds a Colmar Brunton survey commissioned by Youthline.
Microsoft logo 1

Partners prepare for Microsoft NZ Awards…

Mon, 14th Apr 2014
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virtualisation
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public cloud
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martech
Representing the pinnacle of IT industry awards in New Zealand, the Microsoft Partner Awards is set to take place in Auckland tomorrow...
Techday f f1b92df4500771e3251a

Gartner: Four steps to drive social media behaviour...

Fri, 14th Mar 2014
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martech
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facebook
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social media
Harnessing emotions, relevancy, trust, and clear benefits, Gartner outlines four essential steps to drive social media behaviour effectively.
Job hunt

Freelancer.com hits landmark 10 million members

Mon, 3rd Feb 2014
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martech
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software development
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ict
Starting 2014 on a high after a promising finish to 2013, Freelancer.com has smashed through 10 million members.
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The changing face of digital media in 2014...

Tue, 24th Dec 2013
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cx
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martech
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digital media
With a company's website most likely the first place a new or existing customer experiences your business, you'd better make sure its bang on.