Sports Technology (SportsTech) stories - Page 3
Alibaba Cloud to power digital services at Dakar 2026 Games
Thu, 7th Aug 2025
#
ai
#
olympic games
#
digitalisation
Alibaba Cloud will provide digital infrastructure for the 2026 Summer Youth Olympic Games in Dakar, the first Olympic event hosted in Africa.
World Aquatics to migrate core systems to Alibaba Cloud by 2028
Wed, 30th Jul 2025
#
data analytics
#
digital transformation
#
martech
World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.
McLaren Racing, Freshworks partner to streamline IT for 2025
Sat, 26th Jul 2025
#
erp
#
formula one
#
itsm
McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.
MoveAhead uses mobile games to get Australian kids active
Thu, 3rd Jul 2025
#
gaming
#
digital entertainment
#
healthtech
Irish start-up MoveAhead is using motion-tracking mobile games to get Australian kids off the couch and building basic movement skills.
AI transforms sports engagement as fans seek personalisation
Tue, 1st Jul 2025
#
surveillance
#
digital transformation
#
martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Oracle Red Bull Racing adopts cloud suite to boost F1 operations
Fri, 27th Jun 2025
#
digital transformation
#
cx
#
martech
Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Thu, 19th Jun 2025
#
digital entertainment
#
toshiba
#
streaming
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
Apple unveils watchOS 26 with new design & smart features
Tue, 10th Jun 2025
#
wearables
#
api
#
apple
Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.
How the Orlando Magic are reinventing fandom with data and AI
Thu, 8th May 2025
#
data analytics
#
digital transformation
#
cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
#
digital transformation
#
martech
#
adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
#
data analytics
#
ai
#
netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
TCS partners with Paris Marathon to revolutionise race tech
Wed, 2nd Apr 2025
#
data analytics
#
digital transformation
#
ai
Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.
TeamViewer partners with F1 Academy to empower women
Wed, 12th Mar 2025
#
uc
#
collaboration
#
sports
TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.
Max Polaczuk leads AI innovation at Black Pearl Group
Wed, 12th Mar 2025
#
ai
#
ml
#
esports
Black Pearl Group has appointed Max Polaczuk as Vice President of Artificial Intelligence, signalling a major shift towards an AI-centric business strategy.
Proto appoints Todd Bouman as CEO amid rapid expansion
Mon, 17th Feb 2025
#
edutech
#
samsung
#
hp
Todd Bouman has been named CEO of Proto, succeeding founder David Nussbaum, as the firm looks to revolutionise hologram and spatial computing technologies.
PPDS extends partnership with Oracle Red Bull Racing team
Thu, 23rd Jan 2025
#
uc
#
digital signage
#
displays
PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.
VCARB partners with Dynatrace for F1 tech excellence
Wed, 15th Jan 2025
#
formula one
#
dynatrace
#
sportstech
Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.
China leads global wrist-worn device market in 2024
Sun, 5th Jan 2025
#
apple
#
samsung
#
xiaomi
China has become the largest global market for wrist-worn devices, leading shipments at 45.8 million units, driven by a 20.1% year-on-year growth.
Pixellot appoints Doron Gerstel as new Chief Executive
Thu, 7th Nov 2024
#
cx
#
martech
#
digital entertainment
Pixellot has announced a leadership change, with Alon Werber stepping down as CEO after nearly a decade, succeeding by Doron Gerstel.
AC Milan enhances performance & fan experience with AI
Mon, 4th Nov 2024
#
storage
#
ai
#
cybersecurity
AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.