SugarCRM stories
Syspro maps AI-led overhaul, M&A push and new brand
Thu, 22nd Jan 2026
#
saas
#
manufacturing
#
digital transformation
Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.
Syspro & SugarCRM link ERP & CRM for manufacturers
Fri, 9th Jan 2026
#
crm
#
digital transformation
#
cx
Syspro and SugarCRM unveil Sugar for Syspro, an integrated ERP-CRM tool aimed at simplifying sales and shop-floor alignment for manufacturers.
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer
Thu, 9th Oct 2025
#
crm
#
digital transformation
#
martech
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.
SugarCRM solutions expand reach on AWS Marketplace
Fri, 22nd Nov 2024
#
crm
#
martech
#
cdp
SugarCRM has launched its Sugar Sell and Sugar Market solutions on AWS Marketplace, enhancing access to its AI-driven CRM tools for customers worldwide.
SugarCRM appoints David Roberts as new CEO amidst changes
Wed, 11th Sep 2024
#
saas
#
cx
#
martech
SugarCRM appoints David Roberts as new CEO, succeeding Craig Charlton. Roberts to drive global growth and innovation as Charlton becomes Chairman.
MEGA selects SugarCRM to optimise sales & enhance user conversions
Wed, 14th Feb 2024
#
storage
#
encryption
#
cx
New Zealand's cloud storage firm MEGA partners with SugarCRM to boost its sales automation, aiming to optimise user conversions from free to paid services.
Kiwi Agri business chooses SugarCRM for sales automation transformation
Wed, 18th Oct 2023
#
data analytics
#
martech
#
cdp
Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.
Global pool manufacturer chooses SugarCRM's advanced sales solution
Thu, 5th Oct 2023
#
marketing
#
sugarcrm
#
sales
Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.
SugarCRM introduces playbook functionality thanks to AddOptify acquisition
Fri, 4th Feb 2022
#
crm
#
martech
#
sugarcrm
SugarCRM introduces integrated playbook functionality for guided selling and advanced CRM automation, enabling users to automate processes and workflows.
How SugarCRM aims to improve business performance
Mon, 29th Apr 2019
#
crm
#
data analytics
#
martech
SugarCRM unveils tools for business growth - faster resolution, enhanced collaboration and data-driven insights.
SugarCRM partners with Zaparas Lawyers to provide client enquiry management
Wed, 16th Aug 2017
#
crm
#
martech
#
partner programmes
Zaparas Lawyers chose SugarCRM for its ease of implementation and its ability to integrate with the company's existing systems.
Hamilton's NetValue teams up with SugarCRM in agriculture push
Mon, 29th May 2017
#
crm
#
martech
#
software development
Reseller NetValue is partnering up with SugarCRM to provide integrated ERP and CRM systems to the NZ agricultural sector.
Mid-market CRM software Sugar announces update to version 7.9
Thu, 18th May 2017
#
crm
#
martech
#
software updates
SugarCRM unveils Sugar 7.9, boosting CRM functionality with enhanced quote management, next-gen reporting, and advanced workflows.
SugarCRM's new APJ vice president stays committed to partner ecosystem
Wed, 16th Nov 2016
#
crm
#
martech
#
partner programmes
Mark Troselj is taking over as SugarCRM's vice president of Asia Pacific and Japan, and vows not to compete with its partners.
Sweet taste of success as BusApps claims top SugarCRM award
Wed, 22nd Jun 2016
#
crm
#
martech
#
sugarcrm
NZ's Business Applications and Integration has taken out SugarCRM's Accelerated Growth award for ANZ at a glittering awards in San Francisco.
SugarCRM taps IBM Cloud for enhanced security, privacy and control
Tue, 21st Jun 2016
#
crm
#
hyperscale
#
public cloud
SugarCRM boosts client data protection with IBM Cloud's secure, customizable infrastructure, catering to high-regulation industries.
SugarCRM demonstrates just what is possible with AI
Fri, 17th Jun 2016
#
crm
#
data analytics
#
martech
At its recent annual conference for customers and partners (SugarCon), SugarCRM revealed its bold roadmap for the future.
Kiwi partner proving sweet for SugarCRM
Fri, 22nd Jan 2016
#
crm
#
martech
#
sugarcrm
CloudTech has become the first Kiwi company to garner Elite Partner status with SugarCRM - a status awarded to the top 10% of the vendors channel.
“This year I plan to be very disruptive...'
Fri, 14th Mar 2014
#
crm
#
martech
#
smb
Wayne Goss of SugarCRM sets sights on disruption and growth in New Zealand's CRM market, aiming to challenge competitors and seize opportunities.