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Marketing in the connected world: Part 2
Digital Signage

Marketing in the connected world: Part 2

New marketing tech extends beyond hand-held devices, integrating every physical environment to engage consumers interactively through apps and AR.

By Staff Writer • 3 min read • Wed, 5th Sep 2012
Marketing in the connected world: Part 3
Tactix

Marketing in the connected world: Part 3

Social media revolutionises marketing by fostering personal connections, making it a crucial tool for brands to engage and build relationships.

By Staff Writer • 2 min read • Wed, 5th Sep 2012
Online marketing tripping up SMEs
Data Analytics

Online marketing tripping up SMEs

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

By Staff Writer • 6 min read • Mon, 23rd Apr 2012