The Trade Desk Stories

Global Stories

The Trade Desk stories

Trade Desk launches Kokai Zuma with agentic AI tools

Advertisers get new automation and clearer reporting as the ad platform pushes AI deeper into campaign planning and performance tracking.

By Mark Tarre • 4 min read • Yesterday

Digital Media

Nexxen standardises Smart TV home screen ad buying

Advertisers can now buy Smart TV home screen placements more easily across brands as Nexxen's standard format cuts fragmentation for demand-side platforms.

By Mark Tarre • 3 min read • 4 days ago

Digital Transformation

Quantcast names Tom Weaving Managing Director for SEA

The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.

By Sofiah Nichole Salivio • 4 min read • Last month

Marketing Technologies

GumGum launches Mindset Agent with The Trade Desk support

Advertisers can now build custom audience segments from campaign briefs, as GumGum shifts targeting in The Trade Desk towards automated activation.

By Sean Mitchell • 4 min read • Last month

Spotify

IAS launches episode-level podcast controls on Spotify

Advertisers can now screen Spotify podcast episodes before bidding, giving brands tighter control over where audio ads appear.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026

Marketing Technologies

Give to Gain: Why investing in others is the best career decision you'll make

Investing in others is the smartest career move you can make, turning mentoring and community into real power, progress and shared success.

By Axelle Thory • 3 min read • Fri, 6th Mar 2026

Marketing Technologies

TripleLift expands Pause Ads to more streaming platforms

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

By Jake MacAndrew • 3 min read • Sat, 22nd Nov 2025

Marketing Technologies

Snowflake, Acxiom launch AI platform for marketing data

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

By Jed Nykolle Harme • 3 min read • Mon, 16th Jun 2025

Hyperscale

MiQ unveils Sigma AI platform to unify programmatic advertising

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

By Catherine Knowles • 4 min read • Fri, 6th Jun 2025

The Trade Desk

Nexxen & The Trade Desk announce strategic data partnership

Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.

By Imee Dequito • 3 min read • Thu, 22nd Aug 2024

Data Protection

Chris Polishuk named as Chief Revenue Officer at Amperity

Chris Polishuk is the new Chief Revenue Officer at Amperity, tasked with leading global go-to-market teams, refining sales strategies, and amplifying market presence.

By Kaleah Salmon • 3 min read • Fri, 16th Aug 2024

Marketing Technologies

Amperity unveils new tools to boost digital ad measurement

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

By Sean Mitchell • 4 min read • Wed, 19th Jun 2024

Marketing Technologies

Databricks announces partnerships to boost data sharing

Databricks partners with industry giants like Shutterstock, T-Mobile, and Tableau to enhance data sharing and collaboration using Delta Sharing.

By Melania Watson • 4 min read • Fri, 7th Jun 2024

Stories from Other Regions

The Trade Desk stories

Manufacturing

HireQuotient integrates recruiting software with Paylocity

Mid-market employers in labour-intensive sectors could cut hiring times and keep more recruiting work in one workflow through the new link.

By Sean Mitchell • 4 min read • Last month

Social Media

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • Mon, 11th May 2026

Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026

Marketing Technologies

Sagacity's postcode data now digital with Eyeota for UK brands

Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.

By Jed Nykolle Harme • 3 min read • Tue, 7th Oct 2025

Marketing Technologies

LG Ad Solutions launches in Australia with Sydney office lead

LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.

By Jed Nykolle Harme • 4 min read • Wed, 16th Jul 2025