TikTok stories - Page 4
Global Internet traffic up 17% in Cloudflare's 2024 review
Thu, 12th Dec 2024
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advanced persistent threat protection
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digital entertainment
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genai
Cloudflare's 2024 Year in Review reveals a 17% rise in global Internet traffic, with Google maintaining its top service status for the third year running.
Black Friday set to rival Boxing Day in NZ & Australia
Mon, 2nd Dec 2024
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clean technologies
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instagram
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social media
Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.
Cofense report: Sophisticated email threats on the rise
Thu, 21st Nov 2024
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phishing
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email security
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cybersecurity
Cofense's latest report reveals a sharp rise in sophisticated phishing attacks, with malicious emails now detected every 45 seconds, up from 57 seconds last year.
Privately partners with Privado ID for privacy-focused age check
Tue, 19th Nov 2024
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blockchain
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digital entertainment
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data privacy
Privately and Privado ID have partnered to revolutionise age verification and identity management, prioritising user privacy across various industries.
Forrester predicts 25% drop in brand loyalty by 2025
Wed, 23rd Oct 2024
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cx
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martech
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genai
Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.
AI takes center stage in Adobe's new GenStudio tool
Wed, 16th Oct 2024
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uc
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cx
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martech
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
Exclusive: How mobile game Kinder World is fostering mental wellbeing
Tue, 24th Sep 2024
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ios
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monetisation
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millennials
Mobile game Kinder World, born out of the pandemic, fosters mental wellbeing by merging virtual houseplant care with therapeutic activities.
Bitdefender unveils first comprehensive security for creators
Mon, 9th Sep 2024
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malware
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phishing
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advanced persistent threat protection
Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.
YouTube & Amazon top ad platforms while X sees decline
Fri, 6th Sep 2024
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martech
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digital entertainment
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genai
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Navigating new territories: New tools for online safety
Fri, 30th Aug 2024
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ai
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cybersecurity
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facebook
Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.
Social platforms key for brands to drive growth, says Circana
Thu, 22nd Aug 2024
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ar, vr & metaverse
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youtube
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instagram
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
Linnworks unveils Linnovation & Linn Academy 2025 event
Wed, 14th Aug 2024
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financial systems
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e-commerce
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quickbooks
Linnworks unveils Linnovation webinars for July 2024 and brings back Linn Academy in June 2025 to showcase ecommerce tech updates and foster industry collaboration.
Gen Z dining habits: prioritising trust, deals, & takeaways
Thu, 18th Jul 2024
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youtube
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instagram
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market
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
Study reveals minimal ad view time boosts brand awareness
Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
Amperity unveils new tools to boost digital ad measurement
Wed, 19th Jun 2024
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martech
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adtech
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meta
Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.
Adobe & TikTok partner to streamline content creation
Tue, 18th Jun 2024
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martech
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adobe
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content creation
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
Salesforce enhances Service Cloud for unified customer care
Fri, 24th May 2024
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martech
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personalisation
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cdp
Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.
AI adoption soars as APAC social media teams face resource gaps
Wed, 15th May 2024
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ai
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ai models
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instagram
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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education, learning & training
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
AI & ML form critical defence against digital deception
Thu, 25th Apr 2024
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data analytics
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email security
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ai
AI and machine learning form the vanguard of defence against increasingly sophisticated, AI-enhanced digital scams.