eCommerceNews New Zealand - Technology news for digital commerce decision-makers

TikTok stories - Page 4

Techday b44830c3a3ba75e5a67a

Global Internet traffic up 17% in Cloudflare's 2024 review

Thu, 12th Dec 2024
#
advanced persistent threat protection
#
digital entertainment
#
genai
Cloudflare's 2024 Year in Review reveals a 17% rise in global Internet traffic, with Google maintaining its top service status for the third year running.
Techday c9c90b9abc939c83e71d

Black Friday set to rival Boxing Day in NZ & Australia

Mon, 2nd Dec 2024
#
clean technologies
#
instagram
#
social media
Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.
Techday a99f106e6fe75ead72c1

Cofense report: Sophisticated email threats on the rise

Thu, 21st Nov 2024
#
phishing
#
email security
#
cybersecurity
Cofense's latest report reveals a sharp rise in sophisticated phishing attacks, with malicious emails now detected every 45 seconds, up from 57 seconds last year.
Techday 20c82e067d73a5ccd9a8

Privately partners with Privado ID for privacy-focused age check

Tue, 19th Nov 2024
#
blockchain
#
digital entertainment
#
data privacy
Privately and Privado ID have partnered to revolutionise age verification and identity management, prioritising user privacy across various industries.
Techday 985288f097a7288976d0

Forrester predicts 25% drop in brand loyalty by 2025

Wed, 23rd Oct 2024
#
cx
#
martech
#
genai
Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.
R6k89866

AI takes center stage in Adobe's new GenStudio tool

Wed, 16th Oct 2024
#
uc
#
cx
#
martech
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
1704852394241

Exclusive: How mobile game Kinder World is fostering mental wellbeing

Tue, 24th Sep 2024
#
ios
#
monetisation
#
millennials
Mobile game Kinder World, born out of the pandemic, fosters mental wellbeing by merging virtual houseplant care with therapeutic activities.
Techday aa1dbffdfe97dd38e915

Bitdefender unveils first comprehensive security for creators

Mon, 9th Sep 2024
#
malware
#
phishing
#
advanced persistent threat protection
Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.
Techday 596f3043e8294737cc04

YouTube & Amazon top ad platforms while X sees decline

Fri, 6th Sep 2024
#
martech
#
digital entertainment
#
genai
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Techday da16f19f92ddfe2b398e

Navigating new territories: New tools for online safety

Fri, 30th Aug 2024
#
ai
#
cybersecurity
#
facebook
Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.
Techday 7acefa2d43321ad6db57

Social platforms key for brands to drive growth, says Circana

Thu, 22nd Aug 2024
#
ar, vr & metaverse
#
youtube
#
instagram
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
Techday 326099144c4c8ffc5ff9

Linnworks unveils Linnovation & Linn Academy 2025 event

Wed, 14th Aug 2024
#
financial systems
#
e-commerce
#
quickbooks
Linnworks unveils Linnovation webinars for July 2024 and brings back Linn Academy in June 2025 to showcase ecommerce tech updates and foster industry collaboration.
Techday 421134ca2dbf2fb55b37

Gen Z dining habits: prioritising trust, deals, & takeaways

Thu, 18th Jul 2024
#
youtube
#
instagram
#
market
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
Techday 5d7da6af65661105b33c

Study reveals minimal ad view time boosts brand awareness

Tue, 2nd Jul 2024
#
youtube
#
facebook
#
instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
Techday e7d593de8754248fa15a

Amperity unveils new tools to boost digital ad measurement

Wed, 19th Jun 2024
#
martech
#
adtech
#
meta
Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.
Techday 430244d2112090815b43

Adobe & TikTok partner to streamline content creation

Tue, 18th Jun 2024
#
martech
#
adobe
#
content creation
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
Img aabqrfajjgpzgw0osjiywebb

Salesforce enhances Service Cloud for unified customer care

Fri, 24th May 2024
#
martech
#
personalisation
#
cdp
Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.
Img 0a9v23k2rdd1y3iavgotqsgp

AI adoption soars as APAC social media teams face resource gaps

Wed, 15th May 2024
#
ai
#
ai models
#
instagram
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
Img ylicsr5hn8tc5hja5yjllxjo

TikTok to join content authenticity initiative in fight against deepfakes

Fri, 10th May 2024
#
edutech
#
martech
#
education, learning & training
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
Img g4h8z9zxfy4nr8ltrat04elu

AI & ML form critical defence against digital deception

Thu, 25th Apr 2024
#
data analytics
#
email security
#
ai
AI and machine learning form the vanguard of defence against increasingly sophisticated, AI-enhanced digital scams.