Unified commerce stories

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

ShipStation rolls out expanded fulfilment, inventory and returns tools in Australia and New Zealand to unify eCommerce operations.

Adyen partners with Raptor to embed payments into POS tools, promising smoother reconciliation and cross-channel reporting for APAC SMBs.

Sitoo has been named a Representative Vendor in Gartner's 2025 guide on AI-enabled unified commerce platforms for Tier 2 retailers.

Pacsun has launched a unified point of sale system in 300+ stores, boosting order fulfilment by 40% and cutting logistics costs by 25%.

Puma has partnered with Adyen to unify payment systems across Asia Pacific stores and events, boosting efficiency and delivering a seamless customer experience.

B2C firms are embracing AI-powered self-service platforms to cut costs and boost customer flexibility, enhancing subscription account management.

The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.

Adyen has partnered with Reece to modernise its payment systems across Australia and New Zealand, enhancing customer experiences at 600 outlets.

Adyen has partnered with HEYTEA to support its international expansion, enhancing payment solutions across the US, UK, Singapore, and Australia.

Tradebyte forecasts a dynamic future for eCommerce in 2025, highlighting challenges from potential U.S. protectionism and the need for European brands to adapt.

Adyen has launched Tap to Pay on iPhone in New Zealand, enabling retailers like Lorna Jane to accept secure contactless payments without extra hardware.

Salesforce's new Commerce Cloud integrates B2C, DTC, B2B, and more on a unified AI-powered platform, featuring autonomous agents for enhanced customer experiences.

Retailers are gearing up for the new financial year with increased investments in cyber security, personalisation, and artificial intelligence to boost growth.

Analysis of real purchases and returns across digital and physical journeys finds unified commerce leaders outperform competitors by as much as 6X in revenues.

VTEX and Adyen have formed a global partnership to provide a unified commerce experience for brands and retailers.

While 72% of Australian respondents prefer to shop in-store, more than any other country surveyed, 33% say they will now shop online more often.

Having an eCommerce facility creates its own unique issues which won't be covered by your normal terms of trade.